Company Description
Yerbaé is a great-tasting, zero-calorie, PLANT-BASED beverage that is breaking new ground in the energy drink market. Since it launched in 2017, the company has grown from $834K net sales in its first year of business to $3.6M net sales in 2019. The brand is successfully aligning with prominent retailers across the country like Sprouts Farmers Market, Walmart, Target, CVS, Stop N Shop, WaWa, Jewel, Circle K, Canteen, Raley’s, Bristol Farms, Hyvee, Meijer, and many more.
Management Team / Advisory Board Bios
Karrie Gibson
Co-Founder, COO, Director
KARRIE GIBSON believes that integrity, honesty, and hard work are key traits for growing a successful business. She has overcome numerous challenges along her entrepreneurial journey by staying focused on a vision, handling issues head-on, and surrounding herself with quality people. Her strong research orientation, emphasis on effective team leadership, board experience, and unique problem-solving approach have served her well in creating a winning company culture. It is this same tenacity and commitment to excellence that helped her launch YERBAÉ ENHANCED SPARKLING WATER and will ensure its status as a leader in the beverage industry.
Todd Gibson
Co-Founder, CEO, Director
TODD GIBSON is an accomplished beverage industry entrepreneur, innovator, business builder, and sales leader who, in partnership with his wife, Karrie, is growing the Yerbaé Enhanced Sparkling Water brand. To this venture, he brings laser-sharp customer focus, a rock-solid work ethic, and depth and breadth of experience in business development, marketing, merchandising, vendor management, and operations. Having helped build three companies from the ground up that were sold to Coca Cola and Pepsi, Todd knows what it takes to successfully bring a product to market in the highly-competitive functional and wellness beverage industry.
Seth Smith
Vice President of Business Development
Seth is an accomplished Beverage and Electronics industry entrepreneur. Using his leadership skills in sales management and his fearless nature for hunting he is Yerbaé version of the ultimate fighter for new retailers and customers. He also loves Twinkie's
John Blair
Executive Vice President
John Blair is an industry icon with well over 40,000 hours of expertice in the beverage industry. John has lead several organization to a strong path of success. Some of his greatest accomplishments is building and selling some of the most iconic brands in the beverage industry. Specificly: Mystic, SoBe, Fuze, NOS, Mustle Milk. John is the leader of the field organization here at Yerbaé; and has worked with Todd and Karrie for almost 20 years.