Yoda Ed.

Mental Health is the Next Pandemic.

COVID-19 has exposed and exacerbated existing mental health challenges. Prior to the pandemic, child and adolescent mental health conditions were on the rise. Nearly 50% of children have experienced one or more Adverse Childhood Experiences before the age of 12, and rates of depression and anxiety in youth have increased steadily over time (CDC, 2020).

A mental health crisis is now emerging. Previous studies suggest that isolation can be traumatizing, with 25% of isolated children and adults experiencing PTSD (Sprang & Silman, 2013). Early surveys on the pandemic indicate a rise in stress and behavior challenges in children, "with 68% of parents and caregivers reporting an increase in stress, and 33% reporting an increase in their child’s fussiness or disruptive behavior" (Minn & Hau, 2020).

COVID-19 will pass with time, but the mental health effects for children, teens, and adults are likely to ripple out for years to come. Grown-ups are now grappling with how to help the children and teens in their lives cope with the psychological effects of the pandemic including stress, anxiety, depression, and trauma.

100% growth in revenue from 2019 to 2020 - $418K to $900K+, with $2M projected for 2021.
Research from Harvard, Tulane, & Cal State finds significant physical & mental health benefits.
Credentialed with NYC Department of Ed., Loyola Marymount University, Yoga Alliance & more.
Engaged global community from 6 continents growing by 5K+ members/month.
People love learning with us: 80% online course completion rate (e-learning average is 15%).
Committed team with 100+ years combined experience in yoga, education, & entrepreneurship.
Flexible programs that work across settings - teachers, families, & therapists trust us.
Multiple markets: online ed ($171B), yoga ($130B), parenting ($1000B), mental health ($2.1B)

$50,000

• 92.5% towards production costs
• 7.5% towards Wefunder fees

$1,070,000

• 20% towards content production
• 20% towards hiring education specialists
• 30% towards marketing
• 22.5% towards B2B pilot sales team
• 7.5% towards Wefunder fees

Brynne Caleda
CEO
3x founder with 15 years experience as a yoga and education entrepreneur from the local to the global scale. Brynne bought and re-envisioned Yoga Ed. in 2013, transitioning it from physical to online. M.Ed. from University of Hawaii Manoa.

Julia Bond
CRO
Growth hacker & 8-year entrepreneur leveraging digital demand to deliver rapid revenue growth and global impact. Full-stack developer. B.Sc. from Brown University in Human Biology: The Brain & Behavior.

Diana Hahn
Managing Director
15 years start up experience in health and wellness with a focus on scaling from ideation to operational scale. Co-founded Stretch Your Imagination with Brynne in 2010. B.A. from NYU's Gallatin School of Individualized Study.

Surj Gish
Senior Marketing Consultant
Digital marketing expert with 20 years experience working with Virgin America, Github, Dropbox, Malwarebytes, Figma, SourceClear, Flurry, and many others.

Cathleen Meyerhoeffer
Program Manager
12 years experience managing and designing content and systems for adult online learning. 200-hr certified yoga teacher with a B.A. in Technical and Scientific Communication from James Madison University.

Ricardo Shima
Production Director
International production background with experience working on feature films as well as Peruvian and Japanese television. Born and raised in Lima, Peru. Fluent in Spanish, Japanese, and English.

Megan McWilliams
Education Specialist
Social worker with a depth of trauma-informed experience. Dual Masters Degree from Tulane in Social Work and Public Health. 200-hr certified yoga teacher and Registered Children's Yoga Teacher.

Harmony Tesoro
Education Specialist
Experienced classroom educator specializing in elementary-level curriculum development. M.A. in Teaching, M.F.A. in Dance, B.A. in Theater Arts. E-RYT and YACEP.

Lisa Malinowski
Education Specialist
Non-profit and social justice background. Studied business at Michigan State. Trained over 100 people with Yoga Ed.'s curriculum in Flint, MI as part of the Crim Fitness Foundation. E-RYT and E-CRYT.

Jason Battung
Education Specialist
Full-time high school yoga teacher in Santa Monica, CA. Studied economics and management at UPenn's Wharton School. MA in Yoga Studies from Loyola Marymount University. E-RYT.

Akiko McLeod
Program Coordinator
10 years experience as a cross-cultural educator. Yoga and ESL experience in Japan and Canada. RYT. Fluent in Japanese and English.

Stephanie Keiko Kong
Production Specialist
Multi-medium performance artist, yoga teacher trainer, speaker, actor, and production nerd. Dedicated to equity, inclusion, and diversity in education. E-RYT.

Becca Wertheim Davis
Engagement Specialist
Elementary school teacher and assistant principal. Master's in Educational Leadership/School Administration with a concentration in Social Justice. RYT.

Kelly Kondo
Marketing Designer
Design and art direction experience. B.S. in Advertising and her M.S. in Advertising and Brand Responsibility from the University of Oregon.

Discount: 20%