Vital Leaf

Vital Leaf

Line of organic, CBD-infused chocolates, tinctures, body balm, and capsules sold in 300+ retail locations

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Security Type
Convertible Note
Min Investment
$100
Location
Portland, OR
Offering Date
August 31, 2020
Expected Close Date
February 01, 2021
Target Raise
$25.00K-$250.00K
Deal Notes

Discount: 20%

Conversion Provisions: In connection with equity financing of at least $1 million, the Company has the option to convert the Crowd Note into non-voting preferred stock (Conversion Shares) at a price based on the lower of (A) a 20% discount to the price per share for Preferred Stock by investors in the Qualified Equity Financing or (B) the price per share paid on a $5 million valuation cap. Please refer to the Crowd Note for a complete description of the terms of the Crowd Note, including the conversion provisions.

Company Description

Vital Leaf is a purpose-driven CBD wellness company that infuses the healing potential of phytocannabinoid-rich hemp extract into its products, hoping to help support the user’s wellbeing with carefully sourced, natural products. Currently, the company produces CBD-infused chocolate, Elixir Drop tinctures, capsules, and body balm. Vital Leaf’s products are sold in over 300 retail locations across the U.S. Select retailers include Wegmans, New Seasons Market, New Leaf Community Market, National Co+op Grocers, and Good Earth Natural Foods. To date, Vital Leaf has raised $1,385,000 from angel investors. With the proceeds of the raise, Vital Leaf hopes to launch several new product offerings to meet consumer demands in hopes of accelerating growth. These include a new line of CBD latte beverages and several topical formulations for a clean skincare line. The company also plans to launch a new, updated re-branded product packaging across its brand family and expand upon its current chocolate bar line to offer a new flavor option and higher potencies. Additionally, Vital Leaf plans to expand upon its capsule offerings to address specific functions with the addition of supplemental hemp cannabinoids and functional botanicals. With these refinements to the brand identity and product offerings, Vital Leaf hopes to strengthen its position as a competitive brand in the CBD market.

Key Deal Facts

Products sold in over 300 retail locations across the U.S.
Retailers and partners include Wegmans, New Seasons Market, New Leaf Community Market, National Co+op Grocers, and Good Earth Natural Foods
Has raised over $1.38 million from angel investors
Products featured in POPSUGAR, Thrive Magazine, and MJ Lifestyle, among others

Use of Proceeds

  • General Marketing – 23.75%
  • Manufacturing – 23.75%
  • Future Wages – 23.75%
  • General Working Capital – 23.75%
  • Intermediary Fees – 5%

Management Team / Advisory Board Bios

Christina Sasser
Co-Founder and CEO
Christina co-founded Vital Leaf and currently serves as the company’s CEO. In addition to Vital Leaf, Christina is also the founder and owner of Activation Foods, an artisanal producer of high-vibrational, organic, local, and seasonal superfoods. She also serves as a curator and producer at The Nourishment Lab, a collaborative, interactive cooking school. Prior to founding Vital Leaf, Christina held the role of Marketing Specialist at Rebbl Tonics. Christina holds her bachelor’s degree in Environmental Studies from the University of Oregon

Saki Kridakara
Board of Directors
Saki currently serves on the Board of Directors of Vital Leaf. In addition to his role at Vital Leaf, Saki is also a financial analyst for a private investment syndicate. Prior to Vital Leaf, Saki has held a variety of roles, including Senior Technical Director at Obscura Digital, Co-Founder of HJK Solutions, and Director, Corporate Enterprise Infrastructure and Applications at Infospace. In total, Saki boasts 18 years experience in operations and financial management and 10 years experience in corporate infrastructure management. Saki holds his bachelor’s degree in Business Management from Louisiana State University.

Deal Notes

Discount: 20%

Conversion Provisions: In connection with equity financing of at least $1 million, the Company has the option to convert the Crowd Note into non-voting preferred stock (Conversion Shares) at a price based on the lower of (A) a 20% discount to the price per share for Preferred Stock by investors in the Qualified Equity Financing or (B) the price per share paid on a $5 million valuation cap. Please refer to the Crowd Note for a complete description of the terms of the Crowd Note, including the conversion provisions.

Amount Raised : $66,190
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Security Description

A convertible security is a security that can be converted into another security, typically equity in the next round of financing.

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