Swedesboro Brewing Company (SBC) is a taproom brewery based in South Jersey, specifically Gloucester County, New Jersey (NJ). It is the first brewery established in Swedesboro and the immediate surrounding area of Woolwich Township. Swedesboro is home to over 2,500 people and Woolwich Township has a population of approximately 12,500 people. Collectively, this area of South Jersey has grown by more than 20% over the last decade, as compared with a modest 2.5% increase in the NJ population overall. Additionally, approximately one-third (32.5%) of residents of Swedesboro and Woolwich Township are between the ages of 25 and 44 years, which is the average age range of regular craft beer drinkers in the United States. These data indicate that the geographic area in which SBC resides is a ripe demographic target for the craft brewing industry.
Swedesboro Brewing Company strives to produce exceptional beer of the highest quality that is rooted in the rich history of traditional brewing. Our craft beers are inspired by the unique history of Swedesboro and each beer has its own backstory that pays homage to the area. The company’s current product line of eleven (11) beers includes traditional beer styles, such as Lager and Pilsner, as well as top styles that are flourishing in the marketplace, including American-Style IPA and Juicy (Hazy) IPA, with plans to add more beer styles in the near future. Each beer is hand-crafted using time-honored methodologies, state-of-the-art brewing equipment, and the finest natural ingredients from the tri-state area and around the world.
The target customers for SBC are men and women of legal-drinking age that are already regular craft beer drinkers and those who have an affinity for historic beer styles, as well as food and beverage businesses that sell beer for dining or retail. Using a multi-tiered method, SBC sells directly to customers through on-site taproom sales and carry-outs at the brewery, and sells indirectly through self-distribution to retailers including restaurants, bars, and liquor stores. Although SBC originally planned to generate approximately 60% of beers sales directly from taproom sales, with the advent of the COVID-19 pandemic, the SBC business model has changed to generate approximately 75% of beer sales from carry-outs (e.g., cans, crowlers, and online purchases) and local distribution, with the other 25% generated from in-person taproom sales. Notwithstanding the unfortunate occurrence of the pandemic, this presents a serendipitous opportunity for SBC to increase beer sales in the culinary industry and to reach regional communities with expanded distribution as well.
