Domaselo

Domaselo

Bakey

Print
Security Type
Revenue Sharing
Categories
Food & Bev
Min Investment
$100
Location
Miami, FL
Offering Date
November 13, 2020
Expected Close Date
January 27, 2021
Target Raise
$100.00K-$250.00K
Deal Notes

If you invest $100, the business agrees to share a portion of their revenue until you have been repaid $180. They will owe you this amount by 1/1/2027, regardless of revenue.

Company Description

Get rid of industrial bread (filled with additives and preservatives) that occupies the bread isles of supermarkets. Our name is comprised of doma (home) and selo (village) and our goal is to is to re-introduce authentic baking that brings back this feeling of eating at a home in a village. A feeling that is ignited by food made with local ingredients, authentic methods, and made with love.

Consumers were getting comfortable with online grocery shopping even before COVID, but since March 2020 the process has been significantly accelerated and adoption rates are continuing to increase. Our model was designed to be online and delivery only, but this new change in consumer behavior is the perfect wave that we need to ride.

We have an opportunity to create a food brand around bread, a staple food that is consumed daily. Our relationship with our customers is deep and based on trust and respect, and we treat that with utmost respect. Our customers trust us when we introduce new products and they're eager to try them, whether they're made in house or they're by one of our local makers. That's why we add new makers very selectively and make sure they comply with our standards for making natural and organic food.

Use of Proceeds

  • Equipment: $40,000
  • Product Development: $30,000
  • Technology Development : $30,000
  • Branding & Marketing: $40,000
  • Production Expansion: $40,000
  • Fulfillment Facility: $30,000
  • Operating Capital: $25,000
  • Mainvest Compensation: $15,000

Management Team / Advisory Board Bios

Emil Hristov
CEO
Emil Hristov founded his first company EMSA Construction at age 22 and grew the company to over $15MM in annual revenue within 5 years. Simultaneously he started a solar company he took from $0 to $20MM in 3 years.Starting in 2013 Emil saw the potential of investing in residential real estate for short-term renting purpose and was able to build a personal portfolio of properties in New Jersey, Pennsylvania, Bulgaria, Greece, and his native Macedonia. He later developed technology (newhaus.io and domasoft.io) for automating all repetitive tasks for rental managers. Emil grew up eating amazing and freshly baked bread which he picked up at his local "bread store" while growing up in Macedonia. However, when he came to the US at age 15 (in 1999) good bread was not available. During his travels to Paris in 2016/2017 he quickly fell in love with bread again and soon thereafter he decided to do something about it. Emil decided to offer freshly baked bread to customers from every corner of Miami by making it a delivery only bakery and domaselo was born!Emil has an MBA from the Wharton School at University of Pennsylvania and a BS in Architecture from New Jersey Institute of Technology.

Deal Notes

If you invest $100, the business agrees to share a portion of their revenue until you have been repaid $180. They will owe you this amount by 1/1/2027, regardless of revenue.

Amount Raised : $57,500
Reveal the Score by Voting
_
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.
Valuation

Security Description

Revenue Sharing is a form of lending that involves sharing revenue from the business with investors as return on their investment. It is often a fixed percentage of revenue and you are paid until you earn a total return on your investment.

Research Reports

No reports have been submitted

Become a Reporter

0 Comments