Management Team / Advisory Board Bios
Edvard Erken Hoili
Co-Founder and CEO
Edvard co-founded DARE with his wife Maria. Prior to co-founding DARE, Edvard created his own smoothie brand, Pretty Smooth, with Maria, which the couple expanded to smoothie bars and grocery stores in Norway. Edvard also has managerial experience, working as a country manager for Hummel, a German sports apparel company. Edvard also has experience in freelance photo and video developing, having helped develop tv-shows and commercials.
Maria Erken Hoili
Co-Founder
Maria co-founded DARE with her husband Edvard. Prior to co-founding DARE, Maria created her own smoothie brand, Pretty Smooth, with Edvard, which the couple expanded to smoothie bars and grocery stores in Norway. In the past, Maria has also owned and managed her own interior design store in Norway. Her past experience includes property management, interior design, event planning, and marketing. Outside of DARE, Maria is a lifestyle coach, influencer, and professional poker player.
Rob Gillett
Chief Technology Officer
Rob joined DARE in February 2020 and serves as the company’s CTO. Rob is the founder of two companies: CannaCtrl, a point of sale and fleet management solution for cannabis businesses, and weCliq, a swipe-to-meet mobile app focused on group hangouts. In total, Rob has over six years of experience in iOS development, design, startup operations, and team-building. Rob graduated with dual degrees in engineering and economics from Brown University, where he played football and was awarded All-Ivy honors at the linebacker position.