Equity Opportunity
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Microsalt

MicroSalt aims to revolutionize the food industry with a patented a sodium nanoparticle engineered to deliver the full flavor experience of salt with half the sodium. MicroSalt’s powdered salt particles are approximately 100 times smaller than regular table salt, allowing them to be rapidly dissolved.  Compared to traditional salt alternatives, like Potassium Chloride that has a metallic taste when consumed,  this technology allows MicroSalt’s product to attain the same salty flavor as regular salt, but with 50% less sodium – with no additives! MicroSalt® is all-natural, non-GMO,...

Deal
Min investment
$100
Amount raised
$307,679
Goal
$25K-$250K
Days Left
117
Location
West Palm Beach, FL

CrowdLustro Research Report

Security Type
Preferred Stock
Preferred securities are a type of investment that generally offers some sort of preferred treatment through a dividend or preferred treatment in a liquidation.
Industry
Food and Bev
Filed
December 23, 2020
Expires
June 28, 2021
Valuation
$5M

Use of Proceeds

  • Marketing
  • R&D
  • Licenses, Dues, and Royalties
  • Rent
  • IT & Software
  • Professional Expenses
  • Other

Management

ictor Hugo Manzanilla
CEO
Victor brings over 15 years of experience developing and managing multibillion-dollar brands and leading high-performance teams to the MicroSalt team. Before joining MicroSalt in 2018, Victor was a Marketing Director for Office Depot, where he was responsible for marketing strategy, planning, corporate branding, and retail innovation and execution for 1,400 stores.xxxiv Victor also spent more than 11 years at Proctor & Gamble, where he was a Brand Manager for flagship brands, including Mr. Clean and billion-dollar brand Febreze. Victor was responsible for the brands’ five year marketing strategies, including social media, TV copy, digital, print, and public relations. Victor earned a Credential of Readiness in Business Analytics, Economics, and Financial Accounting from Harvard University.

Konrad Dabrowski
CFO
Konrad is the CFO of Tekcapital PLC, the parent company of MicroSalt, where he manages the group’s investment strategy and financial reporting for all of its portfolio companies. Tekcapital’s investment strategy focuses on companies with unique, proprietary technology than can make a meaningful impact in people’s lives by reducing the likelihood of injury and illness. Before Tekcapital, Konrad was a Global Accounting Manager for Restaurant Brands International, where he oversaw accounting and tax projects for Burger King within the Europe Middle East and Africa (EMEA) market. He was also an Audit Manager at Deloitte for more than five years and managed end-to-end accounting audits for a portfolio of public and private corporate clients. Konrad has a Master’s in Finance and Banking from the Warsaw School of Economics and is a Certified Public Accountant.

Javier Contreras
COO
Serving as the company’s COO, Javier brings over 15 years of sourcing and supply chain experience to the team. Javier is also a senior sourcing manager for the Clorox Company, where he sources co-packed finished goods for water filtration, food storage, cleaning utensils, functional foods, charcoal, litter, and healthcare divisions. He also supports M&A activities related to those divisions. Before Clorox, Javier was a sourcing manager at Proctor & Gamble for five years. Javier was selected for the inaugural class of Clorox’s Strategy and Leadership Forum, which aims to accelerate the development of Clorox’s supply chain leaders through an eight month executive education initiative led by the Georgia Institute of Technology. He holds a Bachelor’s in Industrial Engineering.

Mike Marrotte
Vice President of Sales
Mike is a seasoned sales professional who has led large sales teams for global food distributors, with an emphasis on working with retail supermarkets. Mike is also a Partner and Director of Sales Development for BeyondBrands, an accelerator that aims to help new entrepreneurs and established companies provide better, healthier, organic, and more sustainable products to our homes. Mike is also the Founder and President of M Squared, a sales and marketing consulting company that helps emerging brands with top line growth and cost savings by providing strategic direction, business planning, and execution support. Previously, Mike was the Vice President of Sales at United Natural Foods, where he led 75 sales and 105 customer service professionals. Mike was also the Vice President of Sales at Pinnacle Foods Corporation, where he provided strategic direction for Northeastern and Midwest market sales teams.xxxvi Mike holds a Bachelor’s in Food and Resource Economics from the University of Florida.

Carolina Berardi
Marketing Director
Carolina is an expert in building brand equity for iconic global companies including LAN Airlines, Nestlé, and PUIG. At LAN Airlines, Carolina was responsible for private alliances and collaboration with government alliances for joint promotion actions as a Marketing and Global Tourism Alliances Manager. At Nestlé, Carolina developed the “Nutir” Program, which generated collaborative corporate social responsibility links with Brazil and Chile. At PUIG, Carolina helped launch the “Blue Seduction” fragrance by Antonio Banderas by coordinating the launch-day event held in Argentina. She also helped launch Prestige (Carolina Herrera, Prada, and Valentino) and Beauty (Antonio Banderas and Shakira) fragrances in Latin America. Carolina holds a Bachelor’s in Communication and Media Studied from the University of San Andrés.

Deal Structure

Price per Share: $1.00

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Key Deal Facts

Patented a salt nanoparticle MicroSalt® created to provide full-salty flavor with 50% less sodium
Partnered with Gehring-Montgomery, Hanks Brokerage and Accurate Ingredients to expand MicroSalt® distribution and sales in the US and with FXM Ingredients to expand into Mexico
MicroSalt® delivered 50% sodium reduction while maintaining saltiness in several studies, natural and without any additives
Experienced team with decades of experience including former P&G and Pringles executives

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