Guidance Whiskey

Guidance Whiskey

An alternative to the same old whiskey hierarchy

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Security Type
Secured Loan
Categories
Alcohol
Min Investment
$100
Location
Nashville, TN
Offering Date
December 22, 2020
Expected Close Date
February 25, 2021
Target Raise
$30.00K-$250.00K
Deal Notes

Interest Rate: 8.75% annually

Payments: Monthly, disbursed to investors quarterly 

Maturity: 60 months 

Personal Guaranty: Jason Ridgel

Security Interest: Blanket lien on assets of company 

Company Description

Guidance Whiskey gives an alternative to the same old whiskey hierarchy. Guidance not only challenges the whiskey norm at every level but has triumphed in factors the industry claimed wouldn’t work. Our 2 year aged whiskey with a heavy corn base has provided our customers with a product they can get excited about. The quality of guidance is easy on the pallet, making it a favorite of bars and restaurants, and a must have for at-home bars. At any event or venue Guidance generates repeat sales for our regular customers and has gained huge popularity as a preferred gift from our following.   

Guidance is a quality product that sets the standard for innovation in the whiskey industry.  Our customers are working class people from ages 25-65 but overall we appeal to experienced whiskey drinkers and novices alike. We also take pride in coaching aspiring and fellow minority spirit brands. In several the publications Guidance has been featured in this year, they highlight the work, tenacity, and desire Guidance has to ease the journey for those that will follow in our footsteps.

Use of Proceeds

  • Product materials $151,749
  • Marketing $30,350
  • Tastings $30,350
  • Merchandise $16,342
  • Website rebuild $4,669

Management Team / Advisory Board Bios

Jason Ridgel

From humble beginnings serving as an IT Specialist at KPMG, Jason Ridgel is a serial entrepreneur with over 18 years of experience seizing opportunities and grossing $16M in revenue with multiple business ventures.
Jason is a business development strategist with the ultimate desire to create opportunities that improve the lives of others.

Deal Notes

Interest Rate: 8.75% annually

Payments: Monthly, disbursed to investors quarterly 

Maturity: 60 months 

Personal Guaranty: Jason Ridgel

Security Interest: Blanket lien on assets of company 

Amount Raised : $0
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Security Description

Secured debt is debt backed or secured by collateral to reduce the risk associated with lending. If the borrower on a loan defaults on repayment, the debt holder can seize the collateral, sell it, and use the proceeds to pay back the debt. Assets backing debt or a debt instrument are considered as a form of security, which is why unsecured debt is considered a riskier investment than secured debt.

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