Vision GO-TO-MARKET STRATEGYROADMAPEXIT STRATEGYInTheMarket is uniquely positioned in between the two leading PropTech companies in the leasing space, Costar and VTS valued at approximately $30 billion and $1 billion, respectively. As ITM accumulates market share, and introduces one of a kind software at a lower cost, a growing number of PropTech companies will look to ITM to further bolster their service offerings. Further, FinTech companies will have an interest in ITM for its vast data and that data’s application in the financial markets.