Equity Opportunity
Open to Investors
Benson Watch Company

Benson Watch Company

Vision Become a market leader: American manufacturing, expanding retail footprint, and leveraging key partnershipsBenson’s immediate goal for the future is growth and streamlining supply chain. We plan to bring manufacturing back to the United States to improve quality control and innovation. We currently offer two watch designs in a total of ten colors, and are in the development stage for a third line of watches. Other areas of growth include expanding our key retail partnerships, adding brands such as Bloomingdale's, Nordstrom, and Neiman Marcus to our sales channels.  

Min investment
Amount raised
Days Left
Clinton, MD

CrowdLustro Research Report

Security Type
Crowd SAFE
An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.
Consumer Products
February 16, 2021
April 30, 2021
Valuation Cap


Marcel Benson
Marcel Benson is the founder of Benson Watch Company and a business graduate of Morehouse College. He is a former consultant of a top tier public accounting and advisory firm. After resigning from corporate, he began to establish himself as a pioneer within the watch industry. Leading the charge in Benson's upward trajectory, Marcel is committed to making Benson a household name.

Michael Houlihan
Michael Houlihan is a highly sought-after business strategist, speaker, consultant, and trainer. Mr. Houlihan was the Co-Founder, President, and CEO of Barefoot Cellars, now the largest single label in the premium wine business. He bootstrapped a novelty wine brand into a national mega-brand, selling 600,000 cases per year in 50 states and 28 countries. He co-authored the New York Times Best seller, “The Barefoot Spirit,” which chronicles the brand's humble beginnings from the laundry room to the board room to demonstrate the business philosophies behind this American success story.

Taroue Brooks
Mr. Brooks has extensive experience as an Event Planner, Publicist and Celebrity Booking Agent. He has advocated on behalf of many corporate and non-profit organizations to help them build and maintain positive relationships with the public. During his career, he has matched numerous celebrities and high-profile individuals with charities, designed and executed successful public relations programs, and created special events that have earned national attention for his clients.

Jillian Manus
Jillian Manus is an experienced entrepreneur, technology investor, and banking and media executive. She is currently a Managing Partner of Structure Capital VC, a seed and early-stage venture fund providing capital and marketing strategy to companies exploiting under-utilized assets and excess capacity. Jillian sits on numerous boards including: Stanford University Digital Health, Stanford University School of Medicine Board of Fellows, Advisory Board of Entrepreneurship and Innovation at Fuqua School of Business at Duke University, Nasdaq Entrepreneurial Center Board of Directors, NYU Tisch School of the Arts, and Communities in Schools.

Deal Structure

Discount: 20%

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Key Deal Facts

Named a top watch brand by New York Times
Currently profitable with projected revenue of $15M in 2022
Retail Partnerships with Macy's and Gilt Groupe
1 of 10 businesses accepted into 2018 Macy's Workshop Incubator
Guest Speaker at Inhorgenta Watch Conference 2020 in Munich, Germany
Celebrity Customers
$117.8B+ TAM