$100,000
This level of funding allows us to pursue the future. We'll launch a non-alcoholic e-commerce brand, launch another core beer, hire a part-time sales team, & have a greater impact for good. 6.5% Wefunder fees, 31% will be used towards inventory (3/4 allocated to DOSE Saffron Water), 40.5% Sales & Operations (e.g. hire a part-time X 2 sales team plus 6 months of current burn), 10% towards current debt, & 12% marketing & advertising (e.g. $2000 a month on targeted ads via Amazon & Instagram over the next 6 months). Adjustments to inventory numbers will be made as aluminum cans become more available and our turnover ratios grow. The remaining 1/4 of inventory will be used to help launch a new core beer, Cain & Kazoola, throughout Mobile & Alabama. I believe that in six months' time the sales team will at a minimum pay for itself. No matter, in 6 months' time it is likely that our sales and advertising budgets will adjust based on performance / ROI. management reserves the right to adjust in order to better benefit the company & its goals for growth.
$250,000
In addition to the min. funding: This level of funding allows Haint Blue to convert a part-time team to a full-time leader. We'll have the capital to finance inventory with growth, be in a position to advertise across markets, and shed some short-term debt. We'll also seek to meet our partners across the globe and create our own content/culture. 6.5% Wefunder fees, 40% will be used towards inventory (min. 4/5 allocated to DOSE Saffron Water), 28.5% Sales & Operations (e.g. covert a part-time team-member to full-time, plus 6 months of current burn), 18% towards current debt, & 7% marketing and advertising (e.g. $2500 a month on targeted ads via Amazon & Instagram over the next 6 months, radio ad on NPR).
