Harlan County Beer Company

Harlan County Beer Company

Brewing high-quality beer and serving quality food in a 100-year old building on the Courthouse Square in Harlan County, Kentucky, the historic heart of Appalachia

Min investment
Days Left
Harlan, KY

CrowdLustro Research Report

Security Type
Revenue Sharing
Revenue Sharing is a form of lending that involves sharing revenue from the business with investors as return on their investment. It is often a fixed percentage of revenue and you are paid until you earn a total return on your investment.
February 11, 2021
April 30, 2022
Deal Structure

10%  of revenues 2.0X payback multiple

Use of Proceeds


  • 50% towards brewery equipment, 20% towards taproom equipment, 12% towards restaurant equipment, 11.5% operating capital, 6.5% Wefunder fee


  • 15% towards brewery equipment, 10% towards taproom equipment, 11.5% towards restaurant equipment, 5% towards professional services, 12% towards marketing, 40% towards operating capital, 6.5% Wefunder fee


Gill Holland Founder
Developer, film and music executive, and entrepreneur. Community builder. Father born in Harlan.
Geoff Marietta Founder
Serial entrepreneur, author, real estate investor, small business owner in Harlan. Harvard MBA/PhD

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Key Deal Facts

High-margin – Taproom beer sales have approximately 92% gross margins
High-growth – “Taproom first” breweries have double-digit growth
No competition – there are no bars, only two restaurants in the surrounding area serve alcohol, and the nearest breweries are more than 2 hours away
Diversified revenue streams – combine high-margin beer sales with food, events, and merchandise, to build a diversified revenue
Founders own the building– the founders and management team own the building and will lease it at $1/year for five years
Perfect location and timing – in the middle of downtown Harlan across the street from the courthouse
Transform Appalachia – the decline of the coal industry has decimated Eastern Kentucky, now is the time to quickly diversify Appalachia's economy. Say thank you to the coal miners who helped build America by drinking a beer
Experienced team with a winning track record – The founders are experienced investors, entrepreneurs, and business owners owning restaurants, coffee shops, film and recording studios, technology companies, and multiple real estate ventures