The Company is planning to engage in marketing, promoting, and licensing the brand name of John Hayden and securing sponsorships and endorsement deals, including speaking fees. John Hayden is a professional ice hockey right wing who is currently playing for the Arizona Coyotes of the NHL. He has been in the NHL since the 2017 season. John received his B.A. from Yale University, captaining the Yale Bulldogs ice hockey team as a senior in the 2016-2017 season. The Company business model relies on the continued growth of the athlete brand name as a current NHL professional athlete.