Founded in 2019, in its heart, Shift Caffeine is equal parts Coffee, Cars, Motorcycles, Bicycles, and anything else on wheels! On paper, Shift Caffeine is a new business concept you’ve probably never heard of - a Coffee Brewery! Shift mirrors the passion and hard work of beer-brewers worldwide; the difference is their end-product is deliciously smooth, canned, cold brew coffee. Each ounce of Shift Caffeine is brewed cold in the desert heat of Phoenix, Arizona. As a big coffee drinker himself, founder John Hickman couldn’t find a packaged Cold Brew that tasted enough like coffee. So he strategically engineered a process and product that allows Shift Caffeine to skip the bitterness and keep the flavor - creating a strong and smooth coffee. “If you don’t like Coffee then you are going to hate this!” Shift Caffeine is cold brew coffee that tastes like it drinks - coffee!