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Security Type
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Convertible Note
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Categories
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Alcohol
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Min Investment
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$100
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Offering Date
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March 08, 2021
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Expected Close Date
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April 30, 2022
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Target Raise
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$50.00K-$1.07M
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Deal Notes
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Price Per Share: $1.00
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Valuation
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$17,000,000
Company Description
Using her creative background, she threw up her first Squarespace website and began designing unique and unconventional wine experiences, the first of which was a pop-up wine bar in Brooklyn. In efforts to democratize the wine conversation and make the wine lifestyle less “stuffy,” Vin Social was born. “We’re not just selling wine. We’re building a community of wine lovers, sommeliers, craft makers and spirits experts and creating connection through shared experiences,“ says Sara.
Perks
$250+ Bottle of Vin Social x Red Tail Ridge "Rebel with a Cause" Red Blend plus invitation to a celebratory virtual event when the round closes.
$500+ Vin Social "Mini Escape" 3 Bottle Wine Club Subscription for one quarter complimentary.
$1,000+ Vin Social "Total Escape" 6 Bottle Wine Club Subscription for one quarter complimentary plus ongoing invitations to exclusive events and experiences.
$5,000+Complimentary Grand Cru Membership, a private social community of investors, brand partners, and the founding team.
$10,000+Private vineyard tour at one of our partner wineries.
Key Deal Facts
$750K generated in revenue since launch in July 2020
We’re on track for $1M in revenue in year 1.
CLTV:CAC of 3.4—our primary source of revenue is renewals from current clients.
#1 source of new business is from companies who were guests at an event.
Each paid event generates 1.5 new clients on average.
Clients include: Salesforce, Cisco, Adweek, Verizon, Univision, Amazon, and many more
We are the first-movers in a new, fast growing $78 Billion industry.
We are a woman-founded and led company that is committed to supporting and prioritizing diversity
Use of Proceeds
$50,000
- 93.5% to improve eComm platform and tech infrastructure, 6.5% WeFunder platform fee.
$1,070,000
- 28% to customer acquisition and growth, 28% to tech and platform build out, 24.5% to hire 3 key team members (eComm, Marketing, Sales). 13% to winery & sommelier recruitment and onboarding (includes 1 key hire to manage customer success), 6.5% for WeFunder platform fee.
Management Team / Advisory Board Bios
Sara Moll, Founder & CEO
Sara founded Vin Social with a mission to create a better way for curious consumers to become wine-confident and discover the best small-production, sustainably-crafted wines of the world that industry insiders drink at their own tables. And to show reverence to these talented, purpose-driven producers by telling their stories authentically and introducing them to an audience that is thirsty to learn.
As a former creative director in the NY fashion industry, Sara created Vin Social drawing from a decade of experience in both the wine and fashion industries. Sara’s approach to curation combines storytelling with seasonal trend-spotting and a values-driven lens to create sensory experiences designed to bring the wine lifestyle and the human stories behind the bottles to life.
Lily Styles, Chief Operating Officer
With a background in hospitality and the performing arts, Lily is a decades-long event producer scaling white-glove events and production teams for Top 100 brands and start-up communities.
From producing large-scale concert benefits featuring Snoop Dogg, The Band Perry, Hall and Oats and Sara Silverman, to managing Verizon’s 5G activations nationally, Lily has done it all. A proven sales person, Lily has added profit and value to every company she has worked for, turning lackluster event programs into highly profitable revenue streams, increasing sales programs by 300% and raising $1.8 million in a single night.
Core Team
Kylee Lambert, Marketing & Communications Manager
Danny Gomez, Director of Technical Production
Leslie Barnes, Director of Trade & Supply Chain