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Security Type
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Equity
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Categories
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Consumer Goods & Products, Social Impact, Other, Food & Beverage, Retail
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Min Investment
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$500
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Location
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Santa Barbara, CA
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Offering Date
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March 12, 2021
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Expected Close Date
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April 29, 2024
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Target Raise
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$100.00K-$300.00K
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No. Investors
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115
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Security Price
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$1.80
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Deal Notes
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Price Per Share: $1.00
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Valuation
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$18,000,000
- Number of Employees
- 4
- Cash
- $152,464
- Revenue
- $950,562
- Short Term Debt
- $268,794
- Cost of Goods
- $545,674
- Long Term Debt
- $360,364
- Net Income
- $-612,237
Company Description
We've created a new type of grocery store where you can shop online for healthy, organic foods in plastic-free packaging at more accessible price points than traditional health food store
Perks
Invest $500+ $20 Gift Card
Invest $1,000+$40 Gift Card
Invest $5,000+Private Virtual Event with Founders + $60 Gift Card
Invest $10,000+"Day in Santa Barbara" (in-person, COVID friendly event) + $100 Gift Card
Key Deal Facts
Grew online market to $500K+ annual run rate in less than 12 months
First to sell groceries in compostable packaging; proprietary 'send-back' program for used bags
Award winning: won leading food industry award (NEXTY) for sustainability
The first ever online, plastic-free health food store
Founder is a Tory Burch Fellow, Harvard MBA, & winner of PepsiCo's Woman Made pitch contest
Investors & Advisors from industry leaders like Laird Superfood, HUMM Kombucha, P&G & North Face
Mission Driven: Certified B-Corp, 1% for the Planet, industry leader in sustainable packaging
Huge opportunity to grow and make an impact: grocery industry is $650B market
Use of Proceeds
$100,000
- 25% Product development (expanding our product assortment) 25% Working Capital (larger ingredient buys to bring costs down) 25% Team (part-time help with marketing/sales and ops) 18.5% Marketing/Growth (digital advertising, website improvements) 6.5% Wefunder Fees
$750,000
- 30% Marketing/Growth (digital advertising, website upgrades, PR, brand partnerships, brand and packaging refresh) 25% Product development (expanding product assortment) 25% Team (full-time employees to help with marketing/sales, ops, and product development) 13.5% Working Capital (larger raw materials buys to bring costs down) 6.5% Wefunder Fees
Management Team / Advisory Board Bios
Kate Flynn, Cofounder & CEO
Harvard MBA, Tory Burch Fellow, PepsiCo WomanMade pitch winner 10+ years in CPG/Retail brand and growth strategy
Bryan Flynn, Cofounder & COO
Loyola Marymount MBA. Taken companies from startup to $10M ARR. 2 x Boston Marathon Qualifier & Participant.