Effective Cardio Products
Why has Helix seen its sales triple in one year? Because in an industry driven by innovation, Helix is the company behind some of the biggest advances in a decade–and now, like the live indoor cycling craze, its products are ‘connected,’ meaning they’re designed for home use but internet-connected for classes, coaching and community. The company’s Helix brand trainers, scientifically proven more effective than traditional cardio machines, have been adopted by one of the country’s most elite professional sports franchises and confer distinct advantages for female consumers. Its recently-laun...
- Security Type
- Common Stock
- Min Investment
- Offering Date
- July 13, 2021
- Expected Close Date
- January 10, 2022
- Amount Raised
- Security Price
Mr. Snyderman is a competitive cyclist and the inventor of lateral training. In a career spanning 28 years both in the United States and Europe, he has been a fitness industry leader with a background in new product development as well as sales and marketing for both brick mortar retailers and Infomercial/DRTV for world-famous brands and fitness IP. Mr. Snyderman’s extensive manufacturing expertise in Taiwan and China and his Mandarin language skills confer an edge in bringing products to the market at above industry average margins.
Spencer Pingel, Strategic Global Advisor
Spencer Pingel is recently retired from a 30-year career in Marketing at The Colgate Palmolive Company where he held senior leadership positions, including Vice President Global Design and Packaging, Vice President Consumer Insights and Analytics, and General Manager U.S. Oral Care. Mr. Pingel has extensive international experience, with previous posts in Paris, Warsaw, and Mexico City. He is fluent in Spanish and received his MBA from Columbia University.
Lisey Good, Director of Marketing
Ms. Good has over 25 years of experience in direct response and consumer product marketing in the fitness, health, and beauty categories. She served as Director of Marketing for the world largest direct response company in the 1990s, bringing new products to market and managing campaigns with sales totaling over $250million. Her background in fitness marketing includes directing the introduction of the Gold Gym brand into Europe, for which she received the Marketer of the Year award for the entire UK sporting goods industry.
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