Helix Fitness

Helix Fitness

Effective Cardio Products

Why has Helix seen its sales triple in one year? Because in an industry driven by innovation, Helix is the company behind some of the biggest advances in a decade–and now, like the live indoor cycling craze, its products are ‘connected,’ meaning they’re designed for home use but internet-connected for classes, coaching and community. The company’s Helix brand trainers, scientifically proven more effective than traditional cardio machines, have been adopted by one of the country’s most elite professional sports franchises and confer distinct advantages for female consumers. Its recently-laun...

Security Type
Common Stock
Industry
Retail
Min Investment
$500
Location
Boston, MA
Offering Date
July 13, 2021
Expected Close Date
January 10, 2022
Amount Raised
$189,634
Security Price
$2

Management

Lenny Snyderman, CEO, President, Treasurer, Secretary, and Director
Mr. Snyderman is a competitive cyclist and the inventor of lateral training. In a career spanning 28 years both in the United States and Europe, he has been a fitness industry leader with a background in new product development as well as sales and marketing for both brick mortar retailers and Infomercial/DRTV for world-famous brands and fitness IP. Mr. Snyderman’s extensive manufacturing expertise in Taiwan and China and his Mandarin language skills confer an edge in bringing products to the market at above industry average margins.

Spencer Pingel, Strategic Global Advisor
Spencer Pingel is recently retired from a 30-year career in Marketing at The Colgate Palmolive Company where he held senior leadership positions, including Vice President Global Design and Packaging, Vice President Consumer Insights and Analytics, and General Manager U.S. Oral Care. Mr. Pingel has extensive international experience, with previous posts in Paris, Warsaw, and Mexico City. He is fluent in Spanish and received his MBA from Columbia University.

Lisey Good, Director of Marketing
Ms. Good has over 25 years of experience in direct response and consumer product marketing in the fitness, health, and beauty categories. She served as Director of Marketing for the world largest direct response company in the 1990s, bringing new products to market and managing campaigns with sales totaling over $250million. Her background in fitness marketing includes directing the introduction of the Gold Gym brand into Europe, for which she received the Marketer of the Year award for the entire UK sporting goods industry.

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Security Description

Common stock is a security that represents ownership in a corporation.

Key Deal Facts

The global connected fitness equipment market was valued at $255.7 Million in 2020 and is projected to reach $1.5 Billion by 2027 as has been demonstrated by high-profile market successes in onDemand and live indoor cycling and exercise classes.
Prior to 2020, Helix was found only in elite gyms and in the training rooms of professional sports franchises like the LA Lakers and the Cleveland Cavaliers. Last year, the company went direct-to-consumer for the first time, garnering $4 million in sales, tripling sales revenue from the previous year.
While some fitness modalities do not have patent protection, Helix technology is internationally protected till 2034 by 11 patents. Its advisory board includes Danny Musico, former World Champion Boxer and Dr. Peter Mackay, founding member of the Titleist Performance Institute Advisory Board and former consultant to the Toronto Blue Jays and Canadian PGA Tour.

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