Rojo's Famous

Rojo’s Famous was founded by two longtime friends, associates, and Seattle natives, Robert J. Selfridge (RO) and John Marbett (JO), to build a business in the breakfast space. The two co-founders then developed a proprietary pancake cooking process, realizing there was an opportunity for innovation in the hand-held freezer section. This pancake product would be filled with only real, wholesome ingredients. They wanted a product that tasted great, but they also wanted to feel good about serving it to their children.

Generated more than $1.28 million in revenue in 2020, up 271% year-over-year.
Product can be found in major grocers like Central Market HEB, Safeway, and Wegmans.
Signed a new lease agreement to expand manufacturing capabilities into a 16k square foot facility in February 2021.
Available in retail locations in 10 states in the U.S., along both the East and West Coasts.

Marketing-

Rojo’s Famous intends to use a portion of this raise for general marketing expenses to increase brand awareness and gain additional exposure.

R&D-

The company intends to use funds from this offering for research and development for new product lines, namely its apple fruit-filled pancakes that it hopes to launch later this year.

Manufacturing Line-

Rojo’s Famous intends to invest capital into a second manufacturing line to expand its production capabilities to meet potential demand.

Intermediary Fees-

The company has earmarked a portion of funds from this raise towards intermediary fees from the campaign.

General Working Capital-

The company plans to use capital towards general working needs of the business as they arise.

RJ Selfridge, CEO
RJ Selfridge has spent much of his career working in retail and consumer packaged goods. Before founding Rojo’s Famous, he was the senior advisor to the Chairman of FoodX Glove Co, a Japanese holding company that operated retail concepts like Tully’s Coffee Japan. Additionally, he has spent time in hospitality. Selfridge served as the GM of the Restaurant Division HQ at Nordstrom in Seattle. He also has worked as the Department Head of the Four Seasons Olympic Hotel in Seattle. He graduated from the University of Idaho.

Jamie Holt, COO
Jamie Holt joined Rojo’s Famous in the summer of 2021 as the company’s COO. Prior to joining Rojo’s Famous Pancakes, he was the Vice President of Consumer Sales at Wholesome Sweeteners. In this role, he was responsible for the oversight and development of strategies designed to deliver growth and profitability for the North American Branded and Private Label businesses. Prior to joining Wholesome Sweeteners, Jamie was the Senior Director of Strategy at Cott Beverage (now Refresco). Holt also spent two decades at Mars International in his career. He earned his BBA in Marketing from Winthrop University.

John Marbett, Director of Sales
John Marbett leads sales operations at the company after spending two decades in the profession. Marbett has held sales roles for organizations across various industries, including tech, hospitality, financial services, and more. In his career, he has worked at Avvo, Atlast Inspection Technologies, Cedar River Foods, and ChefStack, among other firms. Marbett earned a BA in Economics from University of Washington.