AMASS Botanics

AMASS Botanics

Botanic Beverages And Self Care Products

AMASS is a botanical spirits & body care lifestyle brand, making clean botanics for modern life. With a go-to-market approach that unlocks direct connection to our customers, we are uniquely positioned to reach further than traditional spirits brands.

Security Type
Preferred Stock
Min Investment
Los Angeles, CA
Offering Date
September 11, 2021
Expected Close Date
December 10, 2021
Amount Raised


Mark Thomas Lynn, CEO
Mark has over 14 years of experience in the entertainment, e-commerce, wine, and spirits industries. He co-founded and built the Jet Entertainment Group to 200 employees and 7 properties including bars, restaurants, and a boutique hotel. He is the co-founder of Winc, the data driven winery that has earned over $250,000,000 in lifetime revenue and was named the 25th Most Innovative Company in America by Fast Company.

Morgan McLachlan, Chief Product Officer, Master Distiller
Morgan McLachlan is one of the world’s leading female Master Distillers. She co-founded The Spirit Guild in 2012, one of Los Angeles’ first craft distilleries making a variety of spirits for today’s top shelf spirit brands. She co-founded AMASS with Mark Lynn in 2018 to build an innovative new type of beverage company. Morgan draws inspiration for her recipes from growing up in Canada’s Pacific North West amongst the lush forest. Morgan’s Dry Gin has been awarded 95 points by Tasting Panel and her Botanic Vodka 94 points by Bartender’s Spirit Awards.

Gene Song, Chief Revenue Officer
Gene has 20+ years of experience in branding and marketing across Fortune 500 companies including American Express, Diageo, and Remy Cointreau. Most recently, Gene served as the Vice President of Crafted Spirits at Remy Cointreau. Prior to his time at Remy Cointreau, he led brand teams across a variety of internationally recognized whiskey brands. Gene holds a B.A. in Economics from the University of Pennsylvania and an MBA from Yale University.

Jennifer Fan, Chief Digital Officer
Jennifer has 12+ years of experience in e-commerce and strategy. Most recently, Jennifer led Customer Retention at REVOLVE (valued on the public market at $3.4 billion) where she built and launched the company's customer loyalty program, increased email retention, and introduced text message marketing. Prior to REVOLVE, she was a management consultant at the Boston Consulting Group. Jennifer holds a B.S. in Economics and an MBA from the Wharton School of the University of Pennsylvania.

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Security Description

Preferred securities are a type of investment that generally offers some sort of preferred treatment through a dividend or preferred treatment in a liquidation.

Key Deal Facts

549% YoY revenue growth from $534K in 2019 to $3.4M in 2020 (unaudited)
$8M revenue run rate as of Q4 2020
Key accounts include Soho House (globally), Whole Foods, Amazon, six Michelin starred restaurants, and four of the world’s top bars
Distribution and online retail accounts with Southern Glazer Wine and Spirits, DMD, Dyspatchr, and Revolve