Skin Allies

Skin Allies is a digital retail platform built to address the universal friction found in the modern-day skincare experience. We are a direct-to-consumer skincare service backed by world-class dermatologists and estheticians. We deliver custom-tailored kits to people with dermatologic skin conditions based on their unique skin types. No prescriptions, approvals, or doctor’s visits required. All products are clean, best-in-class, and affordable. We do the homework for you. We combine machine learning and medical expertise to match people to the right products.

Invest $1,000 - An invitation to our summer self-care pop-up event with other female founded brands such as Recess, Summersalt, and Dirty Lemon in New York. Bubbly, bites, photobooths. Meet the SA team.
Invest $5,000 - One comped treatment with our Executive Esthetician, Yelena Royzen, in her Soho New York studio. A personalized treatment to assess your skin type and issues. The session may include microdermabrasion, oxygen, caviar mask. Plus all of the above.
Invest $10,000 - Three comped treatments with our Executive Esthetician, Yelena Royzen, in her Soho New York Studio. A personalized treatment to assess your skin type and issues. The session may include microdermabrasion, oxygen, caviar mask. Plus all of the above.
Invest $20,000 - A day in the life at SA in our New York headquarters. Come meet the team and get insight into what's next on our roadmap. Plus all of the above.
Invest $100,000 - An opportunity to join our advisory board. Plus all of the above.

Online retailer that uses data and medical expertise from experts to custom-tailor skincare regimens.
Customers take a skincare quiz, our expert team assesses quiz results to recommend a kit of personalized skin care products, we deliver the kit to your door.
World-class team with 20+ years building and scaling marketplaces.
Globally sourced inventory from 52 brands (and more coming).
50 – 70% gross profit margin.
$180 billion potential addressable market by 2024.
Soft launched in late May 2018, public launch in July 2018.

• Intermediary Fees 6.00%
• Campaign marketing expenses or related reimbursement 0.29%
• Estimated Attorney Fees 0.43%
• Estimated Accountant/Audi tor Fees 1.43%
• General Marketing 21.43%
• Research and Development 4.28%
• Future Wages 28.57%
• General Working Capital 37.57%

Nu Dao
Co-founder & CEO
Nu is the Co-founder/CEO of Skin Allies. She previously led product teams for tier one VC backed startups and big box retailers, predominantly in female-driven marketplaces. She loves solving problems for women. True&Co, backed by First Round and SoftBank, was acquired by Calvin Klein parent PVH in 2017 with 5M customers. She was on the founding team of price.com, backed by Social Capital, launching the product at Google I/O 2016. She also led product for Weddings & Registry (a $20B+ market) at Macys.com, helping to redesign the online and offline registry experience. She has consulted early stage startups on how to get products to market quickly and efficiently with minimal resources, and how to grow their early user base organically.

Kristin Chan
Co-founder & CPO
Kristin is the Co-founder/CPO of Skin Allies. She has been a skincare connoisseur ever since she was a pre-dermatology student at UC Berkeley. After school she started working in technology-focused healthcare companies and fell in love with product design and creating delightful user experiences for patients and customers. She has now made a leap into designing products for the past six years designing for Kaiser Permanente, the Mayo Clinic, Refinery29, Thrillist, and NowThis. She hosts design Meetups in New York City, is interested in Augmented Reality Design for Beauty, and loves to travel around the world to find the best skincare products with friends.

Sameep Sheth
CTO
Sameep is the Chief Technology Officer of Skin Allies. He has been fascinated with problem-solving for as long as he can remember. At age 10, he fixed a broken refrigerator for his mom. From repairing air conditioning to fixing light bulbs, growing up he loved all handyman work. Sameep built up a passion for math and computer science while completing his undergraduate degree. He majored in math and computer science at Boston University, and has previously worked at Microsoft and Goldman Sachs as a Tech Lead and Engineering Manager. He has since run a startup, and helped another 12 startups as a freelance engineer and manager. Sameep has won Top Coder awards, Google code jam competitions, as well as numerous hackathons.

• Type of security: Crowd Safe · Learn more
• Discount: 0%
• Valuation cap: $8,000,000
• Investment size: min $50, max $107K