-
Security Type
-
Debt
-
Categories
-
Social Impact, Food & Bev, Sports & Fitness
-
Min Investment
-
$100
-
Offering Date
-
October 15, 2021
-
Expected Close Date
-
April 30, 2022
-
Target Raise
-
$100.00K-$5.00M
-
No. Investors
-
2
-
Security Price
-
$4.49
-
Valuation
-
$25,000,000
- Number of Employees
- 13
- Cash
- $33,225
- Revenue
- $3,502,241
- Short Term Debt
- $274,264
- Cost of Goods
- $1,623,509
- Long Term Debt
- $30,638
- Net Income
- $32,030
Company Description
Rasa is a Superfunctional morning brew of adaptogens that clears your mind with calm, jitter-free energy, sharpens your focus, and helps you be better at handling stress by balancing your neurochemical and emotional stress response.
It’s a robust, delicious, science-backed morning ritual: boom.
Key Deal Facts
$5M revenue run-rate, >500% YOY subscription growth
4.7 average rating, 10M+ cups sold, 100K customers.
Founder on Forbes Next 1000 list, former Sr Advisor @ Richard Branson’s Carbon War Room, 1 prior exit
$10M cumulative revenue, GAAP profitable last year, bootstrapped up to now.
Nearly triple-digit YOY growth against gargantuan $465B global coffee market.
Aiming to 10x the business over the next five years.
Co-founder is a clinical herbalist, adaptogen expert, & was Sr Herb Buyer @ Celestial Seasonings.
Public Benefit Corp for sustainable supply chain, compostable packaging, & changing lives.
Use of Proceeds
- Social media advertising.
- Wefunder fee.
- Inventory growth.
Management Team / Advisory Board Bios
Lopa Van Der Mersch, Founder & CEO
Before founding Rasa, Lopa was a 2x co-founder in sustainable energy (with 1 exit), & spoke to 1,400 people at TEDxBerkeley at age 28. As a mom to 2 young boys, she proves that attachment parenting & being a dynamic CEO are not mutually exclusive.
Ben LeVine, Co-Founder & Chief Herbalist
Before joining us, Ben helped lead Celestial Seasonings botanical sourcing group, buying over 10 million lbs of herbs/year. He has an MSc from Maryland University of Integrative Health & is the creative & scientific genius behind Rasa’s formulations.
Erik Sirnes, General Manager
Erik drives the Rasa bus, supported by his experience in Fortune 100 companies & start-ups that hit 9-digits in 5 years. His MSc in Eng & Mgmt + MBA in Supply Chain Mgmt helps, too! He’s a triathlete with a personal goal of climbing Everest by 2030.
Amount Raised
:
$4,006,568
Reveal the Score by Voting
＿
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
ⓘ
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
ⓘ
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
ⓘ
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
ⓘ
The value of the company compared to similar companies raising money from investors.
Valuation
Security Description
Debt is something, usually money, borrowed by one party from another. Debt is used by many corporations and individuals to make large purchases that they could not afford under normal circumstances. A debt arrangement gives the borrowing party permission to borrow money under the condition that it is to be paid back at a later date, usually with interest.