Troop

Troop

Canned Cocktails Inspiring A New Social Scene

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Security Type
Crowd SAFE
Categories
Retail
Min Investment
$100
Location
San Francisco, CA
Offering Date
July 01, 2021
Expected Close Date
November 12, 2021
Target Raise
$25.00K-$1.07M
No. Investors
234
Security Price
$1

Company Description

Troop is a premium ready-to-drink cocktail brand that’s building a vibrant community of loyal customers—our Troopers. We were tired of giant alcohol companies selling us concoctions pretending to be cocktails. We wanted something better in our drinks and our social lives. So we set out on a mission to create a new drinking culture for a new class of drinkers. 

 

 

Key Deal Facts

Ready-to-drink cocktails with real spirits, 10% ABV, & nothing fake
Top-selling canned cocktail in Whole Foods Market, Total Wine & More
Led by female-founder and CEO
Ready-to-Drink cocktail market grew 111% year over year
Projecting $1M revenue this year, up from $70k in 2020
45%-55% margins improving with scale as of Q2 2021
Backed by former execs from Pernod, Constellation, Francis Ford Coppola

Management Team / Advisory Board Bios

CC DesRosiers, Founder & CEO

Reed DesRosiers, Co-founder and COO
Amount Raised : $194,037
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Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

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