iDiva is ready to compete for the large demographic of full-figured women who want ready-to-wear clothing and accessories that are stylish, affordable, and truly divalicious. Our business plan is simple - we will build our local retail business slowly while our brand grows organically through ecommerce and social media. The initial investment will fund the opening of our first store in the Central Valley in California, where we live and work. We also have a vibrant online business which has already begun attracting customers. The funds raised will be used to secure a location (preferably in a strip mall), advertising, and purchasing of inventory, as well as working capital. With 68% of American women wearing a size 14 or above, we are targeting a niche market that has sold more than 22 bil... [Read More]
Equity is a stock or any other security representing an ownership interest.
August 02, 2018
November 02, 2018
If the maximum is raised the money will be used to secure a leasing space which is estimated to be around $30,000 for the year upon talking to our potential landlord. In the event we do not land the strip mall location, we have met with a few other realtors that understand our vision and would be delighted to have us lease as well. $15,000 would be used to purchase inventory and equipment such as clothing racks, hangers, and jewelry displays. $1500 will be allocated toward the upkeep of the website as well as other small advertising and marketing projects. $1000 would be allocated toward the research and development of the fabrics used in the plus sized industry. We would like to retain $33,080 for working capital. As stated before we will incur irregular use of proceeds that may include but are not limited to the following over $10,000; salary made to one's self. Nephateri & Funzell both have full-time jobs but will be spending approximately 30+ hours each to make this venture launch successfully. Allocating $20,000 to their salary with a breakdown of $10,000 each is how the funds shall be distributed. The company projects to start turning a profit during the 6th month of operation
CEO, Founder, and Manager
Nephateri was born on September 4, 1986. She grew up within a family that was driven by education. Nephateri attended Herbert Hoover High School from 2000-2004. She then attended CSU, Fresno while concurrently working at various retail chains such as Sears, JC Penney, and Stein Mart. She graduated in 2012 with a Bachelor's degree in Business Administration with a concentration in Entrepreneurship. For the past four years Nephateri has been employed within the healthcare sector. She had the opportunity to work for ABHOW/Begroup, now known as HUMAN GOOD dba The Terraces at San Joaquin Gardens from February 2014- March of 2018. Through this company she started as a Concierge (Feb 2014), and was promoted a year an a half later to Lead Concierge (Sept. 2015), only to accept another promotion to Billing Specialist (April 2017-March 2018). During this time she had her now 22 month old daughter and balanced being a loving wife to her wonderful husband, Marvin Stephens, III. She also obtained her MBA with a concentration in Accounting in January of 2017. One of her proudest accomplishments to date. Nephateri founded iDiva in February of 2012. At this time her primary job is at Fresno PACE for Seniors where she has been working as a Claims Analyst since April of 2018. She spends 40 hours on her primary job and contributes approximately 30 hours to iDiva in hopes of launching fairly soon.
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