Chella

Chella is a fast-growing brand in the "prestige" beauty products market specializing in eyebrow and eye makeup and associated products. This prestige market is defined as one made up of consumers with a high level of disposable income that are willing to spend more for higher-quality products. Through a unique distribution model and through a marketing strategy targeted at finding consumers where they discover new beauty products, Chella has been able to establish brand recognition and a reputation for high quality. In fact, millions of consumers have had the chance to sample our line of products and have provided hundreds of thousands of positive reviews, many of them perfect scores. As a brand, Chella is now poised to take the next step. With an established reputation, experience in the industry, a growing following, and tried-and-true products, we believe that growth is only a question of expanding our marketing efforts. Our early partnerships have proven incredibly fruitful, and we're eager to expand and capitalize on the traction we've gained. The beauty industry is worth billions of dollars worldwide, and the prestige eyebrow and eye makeup segment is a fast growing part of that industry. We want you to join us in helping Chella to become the premier brand within this exciting segment.

If you invest $500.00, you will receive a Highlighter Pencil for free. MSRP is $20 (S&H an additional $6.95)
If you invest $750.00 , you will receive a Custom Eyebrow Pencil or Eyebrow Cream Kit of your choice. MSRP is up to $60 (S&H an additional $6.95)
If you invest $1,000, you will receive a Chella Gift Card for $100 of Chella Products and a Coupon Code that entitles you to save 20% on all of your purchases at Chella.com for the remainder of 2018. (Free S&H)
If you invest $10,000 or more you will receive a Chella Gift Card for $500 of Chella Products and a Coupon Code that entitles you to save 20% on all of your purchases at Chella.com for the remainder of 2018. (Free S&H)

Brand Loyalty: When a consumer makes up his or her mind about a beauty product, that consumer is likely to stick with his or her choice. This is regardless of price, as consumers are likely to remain loyal even when times are tight.
Purchase Frequency: On average, these same consumers will purchase their favorite beauty products once every month.
High Margins: For most beauty products, gross margins are often in excess of 60%.
More Sales Opportunities: Consumers in the beauty segment are often willing to try new things. For this reason, many retailers are more willing to open their shelves up to new products than in other industries.
Exit Markets: The major players in the beauty space are highly inclined to make acquisitions in order to quickly grab onto the followings of new, up-and-coming brands.

• Inventory
• New Product
• Development
• Marketing Focus Group
• ROI Based Media
• Budget
• Reserves
• Web Site Re-Design
• Working Capital

Chris Kolodziejski
CEO, Founder & Managing Member
In 2003, Mr. Kolodziejski created the Chella brand and oversees all aspects of the Company. Mosaic Distributors, LLC (MDL) was founded in October 08, 2012 for purposes of distribution and company structuring and went on to purchase the Chella brand in 2013. Chris has been working full time at MDL since its acquisition of the Chella brand. Chris’s dynamic approach puts an emphasis on beauty service events and demonstrations with the goal of making each customer more beautiful. Additionally, comprehensive training and education for all Chella Partners has become a foundational aspect and part of the Chella strategy. This effort creates very positive branding, real life results and gives Chella a competitive advantage over others in the Prestige market. Mr. Kolodziejski received a Finance degree from University of Wyoming and played professional football for the Pittsburgh Steelers. In addition, he also has thirty years of experience in business including real estate development, investment banking, corporate finance and finally, cosmetics.

Craig Miller
Strategic Sales Consultant
Mr. Miller is a senior level, results-oriented professional with over 30 years’ experience in all phases of management, sales and marketing. He possesses extensive knowledge and is deeply connected with leaders within the Professional Salon Industry. Mr. Miller has extensive experience in all facets of corporate management, brand development, and transitioning a good company into a profitable and growth oriented business.

Lola Ferrer
VP of Operations
Lola is known for her flexibility, dedication, and attention to detail, Lola has well over 20 years of inventory management, supply chain, subcontract and manufacturing processes. As a project management professional she has worked in several manufacturing environments including: international telecom, aerospace, powder coatings, biomedical, and beauty industry companies. She was the recipient of the “Weaver Award” (Ferro Corporation’s most prestigious award) for reducing losses in three areas by more than 65% (inventory accuracy), 90% (packaging quality), and 50% (storage conditions). For the last 8 years, Ms. Ferrer has been the Vice President of Operations with Mosaic Distributors, LLC, the manufacturer of Chella Brow and Eye Collection. Lola oversaw the Chella Brow and Eye Collection’s new line of SKU’s that included all new branding and packaging concept, literature and several new exciting formulations. Lola has worked closely with the “Chella Team” to successfully launch this new line in a time frame of 10 months. She continues to support the Chella sales and marketing team and forge ahead her efforts for cost savings, inventory management and storage improvements as well as streamlining processes

• Type of Security Offered: Common Units (the "Interests", or the "Securities")
• Purchase Price of Security Offered: $0.95 per unit
• Minimum Investment Amount (per investor): $499.70
• Maximum 1,116,841 Common Units* ($1,060,998.95)
• Minimum 10,526 Common Units ($9,999.70)