Cocoon Holdings Inc

We are revolutionizing women's product discovery for problematic skin and changing how skincare brands understand, identify, and target their audiences.
Women who suffer from chronic skin conditions are often heavy users of skincare products and many use products daily that affect their skin. They struggle to find products and product combinations that work for their skin. They spend time and money searching, discussing, and researching products but lack relevant information that is applicable to their specific skin profile. At the same time, the skincare industry as a whole is struggling to keep up with consumer demand for personalization and transition to online. To succeed in personalization, we believe they need better and more granular insights on their audiences. However, most of the skincare and cosmetics companies are still non-digital natives, and struggle with data. The data they have is currently limited and heavily siloed. This is where we step in: Cocoon is building a discovery platform for the chronic skincare market. We plan to help women discover products that are suitable for their specific skin profile through a mobile skin diary application. We believe the data analytics and insights on behavioral and product usage data we collect will be invaluable to brands and help them identify, understand, and engage with specific audiences. This type of data is pivotal to their marketing and R&D functions, yet they currently struggle with accessing this data. According to Nielsen 79% of Chief Marketing Officers are increasing their investment in data analytics by an average of 44%. We believe we can help solve this problem for the $300 billion skincare and beauty industry.

Company has strategic advisors and investors, including the former Chief FDA counsel for Revlon and J&J, and the founder of PureWow, women’s digital lifestyle publication with 10+ million unique readers.
Early conversion metrics achieved: 42% conversion rate (sign ups) at an acquisition cost of $1.78 per sign up, based on $430 of spend.
The global skincare and cosmetics market is valued at over $300 billion.
Over 500 million women suffer from chronic skin conditions globally.

• 80% Product development
• 12% Marketing
• 8% General expenses

Nita Sederholm
co-founder, CEO
While a Director at N2 Nolla, created and rolled out Beiersdorf's digital transformation strategy in 51 countries, and led the creation of Nivea mobile application, which designed digital service concept for over 10 skin conditions. Experienced team leader who has run large multinational and multicultural software and design teams across three continents. Author and creator of Contextual Data Driven Design (CDDD) methodology.

Antti Uusiheimala
co-founder, CFO
Serial entrepreneur, Vice President of Business Development of CRF Health, Inc. of CRF Health (acquired by Genstar Capital), CEO of Zyptonite, director of investment at Vision Capital, consultant at Goldman Sachs. Experienced finance and operations professionals with a goal to create value to our investors via strategic, operational, and financial excellence. Handles investor communication.

Christopher Shaffer
CTO
Former CTO of Climb Credit, a FinTech company with $400m in lending capital, and Director Engineering at Relationship Science, a database connecting 3.5 million decision makers. Chris oversees the tech team and the technology. He has experience building similar complex database products like Relationship Science and Capital IQ (now S&P Capital IQ).

• Security Type: Tiered Crowd Note  (SWIFT)
• Conversion discount: 20.0%
• Valuation Cap:US $2,000,000 before Aug 4, 2018, US $2,250,000 before Aug 18, 2018, US $2,500,000 Final
• Interest rate: 6.0%
• Note term: 24 months
• Minimum investment: US $1,000
• Target Minimum: US $420,000
• Maximum Raise Amount: US $420,000