Palmia

Palmia

Spanish inspired and U.S. brewed, the world's 1st 90 calorie lemon-infused lager

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Security Type
SAFE
Categories
Food & Bev
Min Investment
$100
Location
San Francisco, CA
Offering Date
August 21, 2018
Expected Close Date
November 19, 2018
Target Raise
$1.07M
Deal Notes
  • Future Equity (Custom SAFE)
  • $5M valuation cap
  • 20% discount
  • $25K + pro rata right threshold
  • A SAFE gives you the right to future shares in the company. If you invest, you're betting the company will be worth more than $5M in the future.

Company Description

Palmia is much more than a refreshing, naturally lemon-infused beer. It is our 90 calorie love letter to good taste. Inspired by adventures on the coast of Spain, our dream was to bring a new choice to the light beer market, a lager that has superior flavor & offers a long overdue alternative to all the other watered-down beer brands. Whether you find yourself relaxing at the beach or just spending time with friends after work, Palmia wants your time & your beer to be of the highest quality.

Perks

$500+ Investors will be periodically invited to special events, parties, happy hours and previews.
$1,000+ Investors will get an Authentic Palmia T-shirt and 10 Palmia Beer Coasters.
$5,000+ Investors will get an Authentic Palmia T-Shirt and Trucker Hat and one (1) 6-Pack of Palmia (US residents only) **Must be over the age of 21
$10,000+ Investors will get an Authentic Palmia T-Shirt, Palmia Trucker Hat, Palmia Stainless Bottle Opener and one (1) Case of Palmia at one of our Partnered Bars in San Francisco or delivered. (US residents only) **Must be over the age of 21
$25,000+ Investors will get an Authentic Palmia T-Shirt, Palmia Trucker Hat, Palmia Stainless Bottle Opener and a **Refrigerator Full of Palmia (approximately 72 Bottles of Palmia!) **Must be over the age of 21 (Refrigerator not included)
$50,000+ ($25,000+) Investors will get an Authentic Palmia T-Shirt, Palmia Trucker Hat, Palmia Stainless Bottle Opener, Exclusive Palmia Bartender Bottle Opener, and a private party for up to 50 of your friends with Palmia being served at one of our Partnered Bars in San Francisco.

Key Deal Facts

Partnerships with Whole Foods, Target, Total Wine & More, Cost Plus, Sprouts, BevMo! In fact, we are now being sold in Raley's, Sprouts, Nob Hill Foods, Cost Plus World Market and Total Wine & More.
Sold in more than 150 California stores and 30 bars and restaurants less than a year after launch and recently opened distributor accounts in Oregon.
Successfully raised $204,565 from 288 Wefunder investors in July 2017.
Sold in some of the most recognizable bars and restaurants in San Francisco, including Sabrosa, Delarosa, Tacolicious, Monaghan’s, Dosa, Chubby Noodle, Blue Light, and more.
Partnerships with LYFT, San Jose Sharks, and SAP Center.
Connections to Bottle Rock, Coachella, Life is Beautiful, ESPY's, and other large venues and events.
Winner of the 2018 People's Choice Award for the "Best Beer" at the Fremont Chamber of Commerce Burger and Brew Fest, beating out 38 other beers.
Recently signed with four distributors outside of the Bay Area -- Morris Distributor (serving Sonoma County and San Francisco), Chrissa Imports (Counties: San Mateo, Santa Clara, Contra Costa, Alameda, Santa Cruz, Monterey and San Benito), Sacanni Distributing Company (Counties: Sacramento, Amador, Butte, Colusa, El Dorado, Glenn, Lassen, Modoc, Nevada, Placer, Plumas, Shasta, Sierra, Solano, Sutter, Tehama, Yolo, Yuba, and Alpine, outside of Lake Alpine and Bear Valley), Siskiyou, (East, Trinity – East) and Point Blank Distributing (Portland, Eugene, and Bend). We now have 83 total sales representatives.

Use of Proceeds

If we raise: $1,070,000

Use of Proceeds:

  • We intend to use the net proceeds of this offering to build a large-scale sales and marketing team and open more markets for distribution.  In addition, we anticipate continuing administrative, legal and accounting expenses.  The CEO’s salary is currently $36,000, but may increase to $120,000. We will also be allocating funds to product development, distribution and support sales, including the hiring of regional account managers.   In addition, we intend to use the net proceeds of this offering to distribute on a national level to all 50 states and continue to scale and increase our sales and marketing team.We will hire brand ambassadors to lead off-premise sales and awareness of the brand and increase sales.
  • We will also use 4% of this raise towards the Wefunder intermediary fee.

Management Team / Advisory Board Bios

Robert Nathanson
CEO
Robert is a beverages expert & industry consultant with more than 10 years experience in the alcoholic beverage space, having expertise in private labeling, brand building, operations & distribution.

David Epstein
President and Chairman of the Board
David came up with the initial vision for Palmia and brought the Palmia concept from a beach in Spain to a viable product with an initial launch in San Francisco.

Deal Notes

  • Future Equity (Custom SAFE)
  • $5M valuation cap
  • 20% discount
  • $25K + pro rata right threshold
  • A SAFE gives you the right to future shares in the company. If you invest, you're betting the company will be worth more than $5M in the future.
Amount Raised : $449,117
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Security Description

A SAFE is an agreement between you—the investor—and the company in which the company promises to give you a future equity stake based on the amount you invested. It also involves some kind of a triggering event that must take place in order for you to get your future equity stake. Be careful as you may only get equity if a particular event is triggered.

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