Marlo's Bakeshop

Marlo's Bakeshop

Nurturing customers & promoting women’s entrepreneurship with wholesome cookies.

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Security Type
SAFE
Categories
Food & Bev
Min Investment
$125
Location
San Francisco, CA
Offering Date
October 01, 2018
Expected Close Date
January 25, 2019
Target Raise
$50.00K-$350.00K
Deal Notes

$2.25Mvaluation cap

First $100K investors of this fundraise will invest in a SAFE with a $2.25M valuation cap and 20% discount.

20.0%discount

$25K+pro rata right threshold

A SAFE gives you the right to future shares in the company. If you invest, you're betting the company will be worth more than $2.25M in the future.

Valuation
$2,500,000

Company Description

Our mission statement is three-pronged: we want our products to nurture our customers, strengthen our community, and promote women's entrepreneurship. We have a signature line of soft-baked biscotti and a line of heirloom cookies, and all of our products are made with clean, wholesome ingredients; they have 34% less sugar than the leading cookie per serving, and they're non-GMO project verified and/or organic- that's the wholesome indulgence piece of our mission statement that nurtures our customers. We donate as many cookies as possible to local and national non-profit organizations, schools, and fundraisers- that's the community piece of the mission. The third piece is promoting women's entrepreneurship, which is important to us as a woman-owned company. We created a seal that goes on all of our packaging that easily identifies our product as coming from a woman-owned company, to make it as easy and seamless as possible for consumers to identify products made by a minority-owned business if that’s something they'd like to support. 

Perks

$125+
Become an official part of our Virtual R&D Team! Help us develop new cookie flavors and category innovations and then taste the concepts to provide feedback to us so that we can continue to produce the best baked goods on the market.

$250+
Receive a shipment of our best-selling Sampler Pack of Soft-Baked Biscotti (a box each of the Original, Brown Sugar Coffee Cake, GF Banana Bread & Chocolate Chip Brownie flavors)plus our limited-edition Pumpkin Pie flavor. US Only.

$500+
Receive a shipment of our best-selling Sampler Pack of Soft-Baked Biscotti (a box each of the Original, Brown Sugar Coffee Cake, GF Banana Bread & Chocolate Chip Brownie flavors) PLUS our Heirloom line of Sweet Heat Double Chocolate Chip Cookies & Sesame Tahini Tea Cookies. US Only.

$2,000+
Receive a shipment of our Sampler Pack of Soft-Baked Biscotti PLUS our Heirloom line of Cookies PLUS a pound of our favorite organic & locally-roasted coffee. US Only.

$10,000+
Receive recurring, quarterly (every 3 months) shipments for 2 years of: the Sampler Pack of Soft-Baked Biscotti PLUS our Heirloom line of Cookies PLUS a pound of our favorite locally-roasted, organic coffee from Nomadic Grounds. US Only.

$25,000+
Join Marlo in the sunny North Bay for a tour of our bakery facility and see how our cookies are made! Includes a custom batch (20 pounds) of the soft-baked biscotti flavor combo of your choice.

$50,000+
Come to San Francisco and join Marlo in the kitchen for a one-day immersive, hands-on experience in baking and pastry. Includes domestic round trip airfare, 2 nights accommodation & transportation.

$100,000+
Join us in beautiful California wine country! We'll curate and treat you & a companion to a world-class tasting experience at our favorite wineries in Napa valley. Includes domestic round-trip flight and 2 night hotel stay plus transportation. Dates TBD.

Use of Proceeds

If we raise: $50,000

42% strategic sales, promotion & distribution; 39% inventory & R&D; 14% professional fee- 5% Wefunder intermediary fee

 

If we raise: $350,000

42% towards strategic sales, promotion & distribution; 27% towards  Marketing & Sales Ops resources; 20% towards R&D, inventory & bringing new line of products to market; 2% towards digital marketing; 4% professional fees; 5% Wefunder intermediary fee

Management Team / Advisory Board Bios

Marlo Giudice - Founder and CEO
Develops and executes all Operations, Marketing, and Sales programs. Spearheads recipe development.

Deal Notes

$2.25Mvaluation cap

First $100K investors of this fundraise will invest in a SAFE with a $2.25M valuation cap and 20% discount.

20.0%discount

$25K+pro rata right threshold

A SAFE gives you the right to future shares in the company. If you invest, you're betting the company will be worth more than $2.25M in the future.

Amount Raised : $69,074
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Security Description

A SAFE is an agreement between you—the investor—and the company in which the company promises to give you a future equity stake based on the amount you invested. It also involves some kind of a triggering event that must take place in order for you to get your future equity stake. Be careful as you may only get equity if a particular event is triggered.

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