Blue Bite

IoT platform that transforms physical products into an interactive content channel to engage customers.A brand's success is determined by its customers.Companies currently interact with customers and prospective customers across multiple channels with varying levels of success. However, these channels are not always ideal and can leave brands looking for another way. Content Channels Facebook engagement with brand posts declined 20% in the first half of 2017, while the average price per ad has increased 39%.Display advertising suffers from low click-through rates (0.10% on display ads), click fraud, and low viewability.Email inboxes are saturated with the average user receiving over 100 emails per day.Sales & Distribution ChannelsDistribution partners do not always share their full pipeline with brands, and even if they do, it is difficult to predict revenues without control over the marketing or sales process.The amount of total counterfeiting globally has reached $1.2 Trillion in 2017 and is projected to reach $1.82 Trillion by the year 2020.Blue Bite aims to change the way buyers interact with the world by connecting brands and customers directly with products through its mobile app, creating a brand-owned channel that adds tangible value to the customer, brand, and product.We have experienced increased traction over the past few years with a sharp recent acceleration. We have enabled 6x more objects in the past 20 months than we did in all of our previous years combined.7,180,000+ objects enabled to-date6,239,181 since the start of 2017942,279 from 2011 - 2016At the same time, consumer behavior has been growing quickly, with 349% growth in interactions with our enabled products when comparing August year-to-date in 2018 to the same period in 2017.Blue Bite's approach creates a direct connection with the consumer, regardless of the sales or distribution channel, allowing the brand to own the narrative. One of the largest issues impacting retail is the growing black and grey market which are already measured at more than a trillion dollars annually. With Blue Bite, brands and their customers can easily identify counterfeits and instill confidence in the authenticity of products.Once trust is established through authenticity, Near Field Communication (NFC) enabled products can unlock an immersive customer experience during the product life cycle. Blue Bite helps brands stay relevant after the sale with contextual content driven by real-time data, location, device, and product information, curated in milliseconds. With Blue Bite, customers can gain special access to events, unlock exclusive content, and even make additional purchases directly through the physical products they own. By enabling their products to do more, brands are able to drive sales, long-term value, and better understand customers.

$5,000 ("Bronze") - All of the above, plus a Blue Bite t-shirt to impress your friends and colleagues.
$50,000 ("Silver") - All of the above, plus a group dinner with other investors and Blue Bite Co-Founders Mikhail Damiani and Tom Duncan.
$100,000 ("Gold") - All of the above, plus a one-on-one meeting with Blue Bite CEO & Co-Founder Mikhail Damiani and a tour of the Blue Bite Headquarters in New York.
$250,000+ ("Platinum") - All of the above, plus you will be included on monthly investor updates & exclusive investor meetings.

2017 Revenue exceeded $1.1 million (unaudited)
Blue Bite has enabled connectivity through its Platform for notable companies including Google, Samsung, Toyota, Amazon, Ford, Verizon, Visa and Sprint.
Blue Bite currently has more than 20 SaaS customers across the globe since Platform launch in late 2016, including adidas, Bvlgari, PINKO, and Spyder.
In 2017, Blue Bite was awarded a patent on its platform's core ability to deliver dynamic content based on real-time conditions– a core component of NFC.
Blue Bite has strategic partnerships with the NFC industry’s leading hardware and software providers, including Smatrac, Temera, and TexTrace.

• If the Company raises the Target Amount, it will use 44.50% of the proceeds, or $11,125, towards offering expenses;
• If the Company raises the Closing Amount, it will use 8.6% of the proceeds, or $73,750, towards offering expenses; and
• If the Company raises the Maximum Amount, it will use 8.4% of the proceeds, or $90,250, towards offering expenses

Mikhail Damiani
CEO & Co-Founder
Mikhail is a founding partner and CEO at Blue Bite, where he directs all aspects of the Company’s business and operations. He earned his degree in Finance and Management from NYU’s Stern School of Business. Prior to founding his own company, Mikhail worked as an investment-banking analyst at GCA Savvian, focusing on technology mergers and acquisitions. Mikhail hails from Moscow, Russia and has flown on, piloted, and jumped out of a plane. His best friend and Blue Bite Co-Founder is Tom; they’ve known each other since the 7th grade.

Tom Duncan
President & Co-Founder
Tom quickly realized he was meant to work for a company he would found after attending New York University’s Stern School of Business. As President and Co-Founder of Blue Bite, Tom is responsible for programming and deploying the company’s technology. Other than working at Blue Bite, his greatest accomplishments are mastering the handstand and being told by a 100-year-old woman that he was the best dancer she had ever seen in her whole life.

Alexander Kim
Chief Partnerships Officer
Alex is the Chief Partnerships Officer at Blue Bite. He is responsible for the Company’s business development division, and has forged partnerships between Blue Bite and major agencies and brands. Alex brings over 10 years of Marketing & Media expertise focused on Innovation & Emerging Tech with leadership roles at WPP and Dentsu-Aegis. In addition to his professional achievements, Alex is an experienced sushi chef and opera lover.

Round type: Series C Round size: US $3,000,000 Minimum investment: US $1,000 Target Minimum: US $850,000 Maximum Raise Amount: US $3,000,000 Security Type: Preferred Equity Share price: US $6.8860 Pre-money valuation: US $27,000,000 Option pool: 7.0% Liquidation preference: 1.5x Closing conditions: While Blue Bite has set an overall target minimum of US $850,000 for the round, Blue Bite must raise at least US $25,000 of that amount through the Regulation CF portion of their raise before being able to conduct a close on any investments below $20,000. For further information please refer to Blue Bite's Form C. Regulation CF cap: While Blue Bite is offering up to US $3,000,000 worth of securities in its Series C, only up to US $1,070,000 of that amount may be raised through Regulation CF. Transfer restrictions: Securities issued through Regulation CF have a one year restriction on transfer from the date of purchase (except to certain qualified parties as specified under Section 4(a)(6) of the Securities Act of 1933), after which they become freely transferable. While securities issued through Regulation D are similarly considered "restricted securities" and investors must hold their securities indefinitely unless they are registered with the SEC and qualified by state authorities, or an exemption from such registration and qualification requirements is available.