IoT platform that transforms physical products into an interactive content channel to engage customers.A brand's success is determined by its customers.Companies currently interact with customers and prospective customers across multiple channels with varying levels of success. However, these channels are not always ideal and can leave brands looking for another way. Content Channels Facebook engagement with brand posts declined 20% in the first half of 2017, while the average price per ad has increased 39%.Display advertising suffers from low click-through rates (0.10% on display ads), click fraud, and low viewability.Email inboxes are saturated with the average user receiving over 100 emails per day.Sales & Distribution ChannelsDistribution partners do not always share their full pipeli... [Read More]
Preferred securities are a type of investment that generally offer higher yields than traditional fixed.
October 10, 2018
January 08, 2019
CEO & Co-Founder
Mikhail is a founding partner and CEO at Blue Bite, where he directs all aspects of the Company’s business and operations. He earned his degree in Finance and Management from NYU’s Stern School of Business. Prior to founding his own company, Mikhail worked as an investment-banking analyst at GCA Savvian, focusing on technology mergers and acquisitions. Mikhail hails from Moscow, Russia and has flown on, piloted, and jumped out of a plane. His best friend and Blue Bite Co-Founder is Tom; they’ve known each other since the 7th grade.
President & Co-Founder
Tom quickly realized he was meant to work for a company he would found after attending New York University’s Stern School of Business. As President and Co-Founder of Blue Bite, Tom is responsible for programming and deploying the company’s technology. Other than working at Blue Bite, his greatest accomplishments are mastering the handstand and being told by a 100-year-old woman that he was the best dancer she had ever seen in her whole life.
Chief Partnerships Officer
Alex is the Chief Partnerships Officer at Blue Bite. He is responsible for the Company’s business development division, and has forged partnerships between Blue Bite and major agencies and brands. Alex brings over 10 years of Marketing & Media expertise focused on Innovation & Emerging Tech with leadership roles at WPP and Dentsu-Aegis. In addition to his professional achievements, Alex is an experienced sushi chef and opera lover.
Round type: Series C Round size: US $3,000,000 Minimum investment: US $1,000 Target Minimum: US $850,000 Maximum Raise Amount: US $3,000,000 Security Type: Preferred Equity Share price: US $6.8860 Pre-money valuation: US $27,000,000 Option pool: 7.0% Liquidation preference: 1.5x Closing conditions: While Blue Bite has set an overall target minimum of US $850,000 for the round, Blue Bite must raise at least US $25,000 of that amount through the Regulation CF portion of their raise before being able to conduct a close on any investments below $20,000. For further information please refer to Blue Bite's Form C. Regulation CF cap: While Blue Bite is offering up to US $3,000,000 worth of securities in its Series C, only up to US $1,070,000 of that amount may be raised through Regulation CF. Transfer restrictions: Securities issued through Regulation CF have a one year restriction on transfer from the date of purchase (except to certain qualified parties as specified under Section 4(a)(6) of the Securities Act of 1933), after which they become freely transferable. While securities issued through Regulation D are similarly considered "restricted securities" and investors must hold their securities indefinitely unless they are registered with the SEC and qualified by state authorities, or an exemption from such registration and qualification requirements is available.
There are no additional research reports currently.