SeatAssignMate

SeatAssignMate

An interactive email-based merchandising platform specialized in travel, transportation, and logistics.

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Security Type
Crowd Note
Categories
Other
Min Investment
$1,000
Offering Date
October 11, 2018
Expected Close Date
January 09, 2019
Target Raise
$250.00K-$700.00K
Deal Notes

Round type: Seed Round size: US $700,000 Minimum investment: US $1,000 Target Minimum: US $250,000 Maximum Raise Amount: US $700,000 Security Type: Tiered Crowd Note  (SWIFT) Conversion discount: 20.0% Valuation Cap: US $6,400,000 before Oct 13, 2018 US $7,200,000 before Nov 10, 2018 US $8,000,000 Final Note term: 24 months Closing conditions: While SeatAssignMate has set an overall target minimum of US $250,000 for the round, SeatAssignMate must raise at least US $25,000 of that amount through the Regulation CF portion of their raise before being able to conduct a close on any investments below $20,000. For further information please refer to SeatAssignMate's Form C. Transfer restrictions: Securities issued through Regulation CF have a one year restriction on transfer from the date of purchase (except to certain qualified parties as specified under Section 4(a)(6) of the Securities Act of 1933), after which they become freely transferable. While securities issued through Regulation D are similarly considered "restricted securities" and investors must hold their securities indefinitely unless they are registered with the SEC and qualified by state authorities, or an exemption from such registration and qualification requirements is available. Raised to date: US $64,100 US $4,100 (under Reg CF only)

Company Description

An interactive email-based merchandising platform specialized in travel, transportation, and logistics.We recorded an average of  30 clicks, 8 pages, and 7 minutes for a passenger to assign a seat online, which consisted of copy and pasting e-ticket numbers from email, logging into the airline's website, and navigating through multiple pages. This lengthy login process is not only a bad user experience, but it also acts as a barrier for the passenger to access airlines' product service offerings, also known as "Ancillary Services." SeatAssignMate's white-label interactive email solution brings convenience and transparency to accessing and booking airlines' ancillary services. The purpose is to help airlines provide their passengers with a more seamless and pleasurable user-experience for seat assignment, seat upgrade, flight check-in, and ancillary purchases.  SeatAssignMate is created by the industry, for the industry, and the SeatAssignMate team has vast knowledge and experience when it comes to travel operations. The Company has two respected airlines JetBlue and ELAL (Israel) as investors, and graduated from the International Airline Group (IAG) Hangar 51 accelerator.

Key Deal Facts

Investors include JetBlue Technology Ventures and ELAL (Israel) Airlines
Graduate of International Airline Group (IAG) Hangar 51 accelerator
Voted as the “Best Ancillary Upsell Solution” at IATA (International Air Transport Association) World Passenger Symposium 2017
Technology patent approved for the U.S. and pending for Europe and China

Use of Proceeds

  • If the Company raises the Target Amount, it will use 47.50% of the proceeds, or $11,875, towards offeringexpenses;
  • If the Company raises the Closing Amount, it will use 11.5% of the proceeds, or $28,750, towards offeringexpenses; and
  • If the Company raises the Maximum Amount, it will use 8.9% of the proceeds, or $62,500, towardsoffering expenses

Management Team / Advisory Board Bios

SHI LI
CEO
Shi Li, is a serial entrepreneur who has built consumer and business facing companies in both United States and Asia. He has experience in the digital and airline industries. Prior to SeatAssignMate, Shi was a residential entrepreneur at NYU, built an international airfare metasearch site. Shi also conducted experimental social seating project in 2012, presented both in SFO and JFK airport to air travel industry leaders.Fun FactsPlays pick up soccer weekly with people from various countriesSnowboarded across the Williamsburg bridge in New YorkSpartan Race finisher

Duncan Sham
Product Designer
Duncan Sham, is a proven product designer, who has over 10 years in the design/advertising/creative industry, and has executed designs for high caliber clients around the world such as Gap, Adidas, YouTube, Lacoste, Pepsi, and Yahoo.Fun FactsDesigned a T-shirt that JayZ wore on stage, during his tour with EminemHolds the high jump record in England for the under 16yrsTraveled to over 12 different countriesHas sky jumped off of the Macau Tower

Nan Zhao
CTO
Nan Zhao, is an interactive email guru, who has left many developers scratching their heads over his in-email solutions.What is special about Nan's skill set experience is the combination of email expertise and experience working with airlines' and GDS's systems.Nan is also leading the R&D team, which has members from Google ITA, GDS, and airlines.Fun FactsMaster of making Chinese dumplingsPhotography enthusiast

Deal Notes

Round type: Seed Round size: US $700,000 Minimum investment: US $1,000 Target Minimum: US $250,000 Maximum Raise Amount: US $700,000 Security Type: Tiered Crowd Note  (SWIFT) Conversion discount: 20.0% Valuation Cap: US $6,400,000 before Oct 13, 2018 US $7,200,000 before Nov 10, 2018 US $8,000,000 Final Note term: 24 months Closing conditions: While SeatAssignMate has set an overall target minimum of US $250,000 for the round, SeatAssignMate must raise at least US $25,000 of that amount through the Regulation CF portion of their raise before being able to conduct a close on any investments below $20,000. For further information please refer to SeatAssignMate's Form C. Transfer restrictions: Securities issued through Regulation CF have a one year restriction on transfer from the date of purchase (except to certain qualified parties as specified under Section 4(a)(6) of the Securities Act of 1933), after which they become freely transferable. While securities issued through Regulation D are similarly considered "restricted securities" and investors must hold their securities indefinitely unless they are registered with the SEC and qualified by state authorities, or an exemption from such registration and qualification requirements is available. Raised to date: US $64,100 US $4,100 (under Reg CF only)

Amount Raised : $374,710
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Security Description

A Crowd Note modifies the typical convertible note so that the crowd does not automatically convert to equity shareholders on the next financing and remain off the issuer’s capitalization table, but the crowd will still participate in any exit as if they had converted to equity. If there is no future financing, the holders of the Crowd Note still have upside, but could miss out significantly.

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