DREAMS AREN'T THIS GOOD.™

DREAMS AREN'T THIS GOOD.™

The first lifestyle salsa brand

Security Type
Crowd SAFE
Categories
Social Impact, B2C, B2B, CPG
Min Investment
$100
Location
NEW YORK, NY
Offering Date
September 09, 2021
Expected Close Date
March 31, 2022
Amount Raised
$46,365
Target Raise
$25K-$1M
No. Investors
55
Security Price
$1

Company Description

Build the first lifestyle salsa brand

Brand identity

Dreams Aren't This Good (DATG) is a lifestyle brand that leads our own unique style and is purposefully designed to create energetic and emotional connections with our consumers. We are viewed as a clean x cool, modern x minimalistic brand that fits artistic, active, and aspirational cultures.

Brand position

DATG positions itself as one that encompasses urban city life to coastal-chillin, and outdoor adventures to on-the-go.

Brand execution

DATG uses local relationship building, guerrilla marketing, and compelling content as our main source of marketing. In addition, we drive our in-store presence with primed and unparalleled POS. We also support with limited flavor “drops,” further drivingRead more

Perks

Invest
$100
Receive
☁️Shout out on social

Invest
$250
Receive
☁️Shout-out on social ☁️DATG Swag

Invest
$500
Receive
☁️Shout-out on social ☁️DATG Fashion Apparel

Invest
$1,000
Receive
☁️Shout-out on social ☁️DATG Fashion Apparel + Swag

Invest
$5,000
Receive
☁️Shout-out on social ☁️1 month worth of DATG Food (Chips and Salsa) ☁️5% off all DATG Products Forever ☁️DATG Fashion Apparel + Swag ☁️Feature as part of our People Project ☁️2 tickets to DATG Festival
Limited (500 left of 500)

Invest
$10,000
Receive
☁️Shout-out on social ☁️3 months worth of DATG Food (Chips and Salsa) ☁️10% off all Products Forever ☁️DATG Fashion Apparel + Swag ☁️Feature as part of our People Project ☁️4 tickets to DATG Festival
Limited (250 left of 250)

Invest
$25,000
Receive
☁️Shout-out on social ☁️6 months worth of DATG Food (Chips and Salsa) ☁️15% off all Products Forever ☁️DATG Fashion Apparel + Swag ☁️Feature as part of our People Project ☁️6 tickets to DATG Festival
Limited (100 left of 100)

Invest
$50,000
Receive
☁️Shout-out on social ☁️9 months worth of DATG Food (Chips and Salsa) ☁️20% off all Products Forever ☁️DATG Fashion Apparel + Swag ☁️Feature as part of our People Project ☁️8 tickets to DATG Festival
Limited (10 left of 10)

Invest
$100,000
Receive
☁️Shout-out on social ☁️12 months worth of DATG Food (Chips and Salsa) ☁️25% off all Products Forever ☁️DATG Fashion Apparel + Swag ☁️Feature as part of our People Project ☁️10 tickets to DATG Festival
Limited (5 left of 5)

Invest
$250,000
Receive
☁️Shout-out on social ☁️18 months worth of DATG Food (Chips and Salsa) ☁️25% off all Products Forever ☁️DATG Fashion Apparel + Swag ☁️Feature as part of our People Project ☁️12 tickets to DATG Festival ☁️Cameo appearance in a future DATG Film
Limited (2 left of 2)

Invest
$500,000
Receive
☁️Shout-out on social ☁️24 months worth of DATG Food (Chips and Salsa) ☁️25% off all Products Forever ☁️DATG Fashion Apparel + Swag ☁️Feature as part of our People Project ☁️24 tickets to DATG Festival ☁️Cameo appearance in a future DATG Film ☁️1 Full day with Founder ☁️All expenses trip to New York
Limited (2 left of 2)

Key Deal Facts

Premium chips and salsa designed for experience and lifestyle
Margins range from 20~70% via multiple retail channels since product launch
300+ retail partnerships in only two years
333% revenue growth since launch from 2019 to 2020
Pre-made Salsa market worth $1.4B+, Tortilla Chips market worth $22B+
Unique social good strategy donating $.05 per jar/bag sold
Taste Test before you Invest @ http://republic.dreamsarentthisgood.com

Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

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