DREAMS AREN'T THIS GOOD.™

Build the first lifestyle salsa brand

Brand identity

Dreams Aren't This Good (DATG) is a lifestyle brand that leads our own unique style and is purposefully designed to create energetic and emotional connections with our consumers. We are viewed as a clean x cool, modern x minimalistic brand that fits artistic, active, and aspirational cultures.

Brand position

DATG positions itself as one that encompasses urban city life to coastal-chillin, and outdoor adventures to on-the-go.

Brand execution

DATG uses local relationship building, guerrilla marketing, and compelling content as our main source of marketing. In addition, we drive our in-store presence with primed and unparalleled POS. We also support with limited flavor “drops,” further driving our brand forward!

Brand system

DATG products are firstly designed to match the needs of the target market and produced in low quantities. The latest flavors are then promoted and released to drive awareness, sales, and brand “buy-in.” Once the new flavor is on track to sell out, we move into launch mode, making it a full on “Fantasy Flavor” available everywhere.

Brand leverage

DATG has successfully expanded our brand by creating complementary lifestyle products. We design “fresh” apparel, produce pulse-pounding parties, create content that connects with our community, and donate dollars to make a difference for our flavor partners.

Brand tracking

DATG brand equity and loyalty of our customers is shown by the fact that we have created a “cartel-like" following with our consumers (cartel = community for good).

Brand responsibility

DATG ensures that the connection between the brand and the consumer is strong by leading our own style and adopting it with artistic, active and aspirational cultures. We do not follow the conventional rules, therefore making us unique in comparison to mainstream brands. Along with this, our products are infused & inspired by culture that creates a bond between the consumer and the brand.

Brand investment

DATG has invested heavily in the brand by betting on creative, clean content and packaging, fresh flavors and top level talent to execute on the DATG vision.  

The Original Race