Troop

Canned cocktails inspiring a new social scene—one sip at a time

Security Type
Crowd SAFE
Categories
Consumer Goods, B2C
Min Investment
$100
Location
SAN FRANCISCO, CA
Offering Date
July 13, 2021
Expected Close Date
March 04, 2022
Amount Raised
$338,985
Target Raise
$25K-$1M
No. Investors
471
Security Price
$1

Company Description

Meet Troop

The cocktail crafted to level up your libation

Troop is a premium ready-to-drink cocktail brand that’s building a vibrant community of loyal customers—our Troopers. We were tired of giant alcohol companies selling us concoctions pretending to be cocktails. We wanted something better in our drinks and our social lives.

So we set out on a mission to create a new drinking culture for a new class of drinkers. 

We believe that: 

  • Drinking is not a sport. It’s an opportunity to share a moment.

  • Life is too short to settle. Complacency is just a waste of our limited time.

  • No apologies necessary. Be unabashedly you.

  • Good should be accessible. Hard or expensive doesn’t mean better.

Read more

Perks

Invest
$100
Receive
Listed as official Troop Investor on drinktroop.com
10% discount on Troop for 1 month*
*US Only

Invest
$250
Receive
Listed as official Troop Investor on drinktroop.com
10% discount on Troop for 6 months*
Troop Cocktail Tote*
*US Only

Invest
$500
Receive
Listed as official Troop Investor on drinktroop.com
15% discount on Troop for 1 year*
Troop Cocktail Tote*
Troop Embroidered 5-panel Hat*
*US Only

Invest
$1,000
Receive
Listed as official Troop Investor on drinktroop.com
20% discount on Troop for 1 year*
Troop Cocktail Tote*
Troop Embroidered 5-panel Hat*
Quarterly Investor Updates
*US Only

Invest
$2,200
Receive
Listed as official Troop Investor on drinktroop.com
25% discount on Troop for 1 year*
Troop Cocktail Tote*
Troop Embroidered 5-panel Hat*
Quarterly Investor Updates
1:1 Zoom Call with CEO of Troop
*US Only

Invest
$5,000
Receive
Listed as official Troop Investor on drinktroop.com
50% discount on Troop for 1 year*
Troop Cocktail Tote*
Troop Embroidered 5-panel Hat*
Troop Crewneck Sweatshirt*
Quarterly Investor Updates
1:1 Zoom Call with CEO of Troop
Private cocktail & charcuterie party with all our top investors
*US Only

Invest
$10,000
Receive
Listed as official Troop Investor on drinktroop.com
One year supply of Troop (12 cocktails per month)*
Troop Cocktail Tote*
Troop Embroidered 5-panel Hat*
Troop Crewneck Sweatshirt*
Quarterly Investor Updates
1:1 Zoom Call with CEO of Troop
Private cocktail & charcuterie party with all our top investors
*US Only

Invest
$25,000
Receive
Listed as official Troop Investor on drinktroop.com
One year supply of Troop (12 cocktails per month)*
Troop Cocktail Tote*
Troop Embroidered 5-panel Hat*
Troop Crewneck Sweatshirt*
Quarterly Investor Updates
In-person or virtual meet and greet with Troop founding team
Private cocktail & charcuterie party with all our top investors
2-night Redwood Glamping Experience + travel credit for you and 1 friend in Northern CA
*US only

Invest
$50,000
Receive
Listed as official Troop Investor on drinktroop.com
One year supply of Troop (12 cocktails per month) *
Troop Cocktail Tote*
Troop Embroidered 5-panel Hat*
Troop Crewneck Sweatshirt*
Quarterly Investor Updates
In-person or virtual meet and greet with Troop founding team
Private cocktail & charcuterie party with all our top investors
2-night Redwood Glamping Experience + travel credit for you and your Troop (3 friends) in Northern CA
*US Only

Key Deal Facts

Ready-to-drink cocktails with real spirits, 10% ABV, & nothing fake
Top-selling canned cocktail in Whole Foods Market, Total Wine & More
Led by female-founder and CEO
Ready-to-Drink cocktail market grew 111% year over year
Projecting $1M revenue this year, up from $70k in 2020
45%-55% margins improving with scale as of Q2 2021
Backed by former execs from Pernod, Constellation, Francis Ford Coppola

Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

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