Company Description
In 2001, Apple announced the iPod, a device that promised to "put 1,000 songs in your pocket." What resulted was a mass adoption that would change the way we interact with music forever. Leading innovation for other devices like the iPhone, the iPod is one of the most critically important hardware innovations of the 21st century. According to CNET, "the iPod was the device that helped transform Apple from a computer company into a consumer electronics company."