If we raise: $50,000
We intend to use 95% of the net proceeds of this offering for supporting our distributors in our current markets as well as new markets that we are activating. We need to expand our support via tastings, events and promotions in the on/off premise. We will need to purchase additional inventory. If we raise this amount, the founding members will not be able to take salaries under their consulting agreements.
We will also use 5% of this raise towards the Wefunder intermediary fee.
If we raise: $250,000
We intend to use 95% of the net proceeds of this offering for marketing support to our distributors in current and new markets via POS (point of sale), sampling, events and on/off premise promotions. We will also allocate funds to hire a regional manager to assist with obtaining national accounts/chains such as Kroger, Meijers and Total Wine and More. If we determine market conditions are favorable, we may introduce our 50ml (airplane) bottle that will help reduce our sampling cost, encourage more consumers to "try before they buy" and allows us to hand out samples (gift bags) to a larger audience for key events. When the Company reaches the $100,000 level in this offering, the CEO and the CFO will be able to take partial salaries of $24k annually and $14.4k annually respectively. When the Company reaches the $150,000 level in this offering, the CEO and the CFO will be able to take salaries of $48k annually and $28.8k annually, respectively. The Company will also likely make multiple orders of inventory in order to keep up with demand. Additionally, we may create a series of cocktail videos that we will utilize as part of our digital media strategy.
We will also use 5% of this raise towards the Wefunder intermediary fee.
If we raise: $750,000
We intend to use the net proceeds of this offering to significantly expand our distribution across the U.S. in our selected target markets. We will be supporting new distributors with marketing POS (Point of sale), sampling in key top 20 off-premise accounts (Retail), participation in strategically selected events, sales team incentives for achieving our KPI's (Key Performance Indicators). In addition to our current 750ml bottle, we may introduce the 50ml and 375ml bottles to expand our offering and increase sales. We plan to hire 2-3 regional managers to provide coverage in the East/West coast and the Midwest. At this level of offering proceeds, the Company reserves the right to increase the modest salaries of its CEO and CFO. Additionally, we may increase our digital media spend on social media by providing cocktail/recipe videos that encourage consumers to use our product.
We will also use 5% of this raise towards the Wefunder intermediary fee.
