Founded in 2017, Outpost Trading Company (“Outpost”) helps brands communicate their culture to young audiences by creating unique experiences and then amplifying them across media and influencer channels. The company seeks to do this through unique trade shows held several times a year where active lifestyle brands are given the opportunity to connect and interact directly with influencers, media, and young consumers. Outpost is now focusing on growing into a multi-faceted media and services company that helps partners with event design, content creation, brand reinvention, audience building, and digital design, in addition to their unique trade show experiences. [Read More]
A Crowd Note modifies the typical convertible note so that the crowd does not automatically convert to equity shareholders.
January 10, 2019
March 11, 2019
Digital Community Marketing: 72% - 90%
Additional Staff: 28% - 10%
Ken Manning - CEO
Ken joined Outpost as a non-employee advisor, where he continued to serve until being appointed CEO in September 2017. As CEO, he is responsible for the day-to-day operations of the company as well as overall strategy. Prior to joining Outpost, Ken served as the Managing Director of Patagonian Innovation Lab where he was responsible for running operations of the company. Ken has also previously worked with startups, including Razorfish, eMachines, Acer Online, betterPropoganda, Soundtracker, and WeShelter. He holds a B.A. in Philosophy/History from Marquette University, and an MBA specializing in Marketing and Technology Startup Management from Renesselaer Polytechnic Institute.
Jeff Wolfe - Co-Founder and Head of Business Development
Jeff co-founded Outpost and has held the title of Head of Business Development since. As Head of Business Development, he is responsible for sales, business development, partnerships, and customer accounts. In addition to working at Outpost, Jeff also currently serves as an advisor to Omi Project, a position he has held since April 2016, where he has helped launch their green energy project. Prior to joining Outpost and Omi Project, Jeff served as the Director of Marketing at COLLiDE Agency, where he spearheaded campaigns for brands like Hard Rock, StubHub, and Lagunitas. He also has previous experience as a music publicist and a sales and marketing rep for FILTER magazine. Jeff holds a degree in Business Marketing from Sonoma State University, 2007.
Caleb Morairty - Co-Founder and President
Caleb co-founded Outpost and has held the title of Head of Operations since. As President, he is responsible for event management, office management, and partner outreach. In addition to working at Outpost, Caleb also currently serves as an advisor to Omi Project, a position he has held since May 2015, where he has helped launch their green energy project. Prior to Outpost and Omi Project, Caleb served as the director of A&R at Harvest Records, where he was responsible for signing new artists to the label. Previous experience also includes founding Yours Truly, a small music blog that evolved into a creative agency working with brands such as Ray-Ban, Levi’s, Urban Outfitters, and MTV. Caleb has a B.S. in Biochemistry and Cell Biology from the University of California, San Diego.
Eric Bach - COO and Head of Projects
Eric has been with Outpost since inception, initially serving as CEO of the company until September 2017. He later became COO and is currently responsible for leading business operations and project management. Prior to joining Outpost, Eric co-founded a company called Hip Camp that aimed to be the Airbnb of camping. He also founded The Modern Gypsies, a project that aimed to inspire individuals to be part of social change through travel, adventure, and storytelling. Eric also previously served as a Regional Sales Manager of NIKA Water Company. He holds a B.S. in Communication and Media Studies from Florida State University.
Security Type: Crowd Note
Conversion Provisions: In connection with equity financing of at least $1,000,000, the Company has the option to convert the Crowd Note into shares of non-voting preferred stock (Conversion Shares) at a price based on the lower of (A) a 20% discount to the price paid per share for Preferred Stock by investors in the Qualified Equity Financing or (B) the price paid per share paid on a $7 million valuation cap. Please refer to the Crowd Note for a complete description of the terms of the Crowd Note, including the conversion provisions.