Crafter

Crafter.com Bringing makers of every level together through the art of crafting.

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Form C
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Security Type
Convertible Note
Categories
Education, Retail
Min Investment
$200
Location
San Diego, CA
Expected Close Date
April 29, 2024
Target Raise
$50.00K-$124.00K
No. Investors
180
Security Price
$1
Website
crafter.com
Number of Employees
14
Cash
$776,233
Revenue
$1,849,412
Short Term Debt
$838,676
Cost of Goods
$1,215,793
Long Term Debt
$528,950
Net Income
$-1,188,379

Key Deal Facts

The arts & crafts industry is a $44B industry serving over 180M makers.
We offer artists an alternative to teaching workshops in person to reach a larger audience.
Subscribers have a 94.5% repurchase rate, we're proud to have a CAGR of 39% since our launch.
We've launched over 100 workshops to over 25,000 makers.
We're a Techstars and Project Entrepreneur accelerator company.
We are venture backed by funds such as Jason Calacanis' Launch, Massive VC, NuFund and Interlock
We've launched exciting partnerships with Anthropologie, Nordstrom and Michaels
We migrated from The Crafter's Box to Crafter.com to serve an even wider community of makers.

Management Team / Advisory Board Bios

Morgan Spenla Founder & CEOFounder with 7 yrs of experience growing Crafter, Morgan was recruited into Techstars in 2020 and was one of 10 female founded companies to incubate in NYC under Rent the Runway/UBS Bank. Morgan's background is in marketing & ERP software integrations., Jen Wold Director of MarketingA leader with 12+ years of marketing expertise specializing in startup brands. Achievements include building an award-winning blog and creating nationally recognized marketing campaigns. Best in Text: Shine Award 2021 (1st place, 5000+ entries)., Kandace Meyer Head of CX & PartnershipsCelebrating 4 years with Crafter, Kandace leads the newly launched Partnerships Program which is on track to hit $250k in 2023 sales. A passionate leader with 10+ years in communications, Kandace holds two BS degrees in Marketing & Advertising Management., Caroline Chong Technical Product ManagerSoftware Developer turned Technical Product Manager - recognized for being a resourceful, thoughtful, and kind leader. Achievements include learning 3 full stacks within 14 weeks, opening a luxury hotel in DC, and raising an almost two year old.
Amount Raised : $362,521
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Security Description

A convertible security is a security that can be converted into another security, typically equity in the next round of financing.

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