b[x] spaces

Intermediary Fees: 6%

Estimated Attorney Fees: 10% - 0.5%

Estimated Accountant/Audit Fees: 30% - 1.4%

General Marketing: 0% - 1%

Reconstruction of newly leased Real Property: 0% - 72.6%

Leasehold of Real Property: 54% - 6.5%

General Working Capital: 0% - 12%

Rafael Alvarez - Founder | CEO
Rafael built our first location, b[x]1, in 2008. Since then, he has overseen design and construction of the additional b[x] properties, while perfecting the b[x] business model and building the founding team. He is a solutions-driven, creative visionary with a knack for seeing trends and capitalizing on them.

Rafael has a professional background in civil engineering, with over 12 years of experience, 9 of those at Perini Corp. There, he excelled as a leader in three critical departments: Estimation, Design, and Field Supervision while successfully leading project teams on many large-scale infrastructure projects. Additionally, Rafael has over 20 years of engineering and contracting experience in commercial and residential constructions and renovations. He has earned a BS in Civil Engineering from Manhattan College.

Alex Golimbu - Chief Strategy Officer
Alex is a successful entrepreneur expert at growing profitable start-ups from infancy through late-stage growth and acquisition. He is adept at combining leadership with creativity and team-building to guide organizational success. His proficiency at simultaneously managing multiple departments while aligning all towards ultimate company goals has proven critical throughout his career.

In his roles as Chief Strategy Officer, Alex brings his executive leadership skills and deep strategic experience to guide b[x]’s growth and expansion while minimizing risk, managing corporate governance and fostering the b[x] culture.

Prior to joining b[x], Alex founded Morpheus Media in 2001, growing it from a tiny startup to a premier independent digital marketing agency and guiding the company through its acquisition in 2011. Alex has also served as President - North America of Qmee, Head of Digital for Out There, and as COO of Guardian News & Media US and legaltech startup Justly. He is also an experienced litigator and General Counsel.

Alex brings to b[x] 20+ years of experience in executive leadership, media, marketing, digital operations, technology and law. He has earned a BS in Economics from Boston College and a JD from New York Law School.

Pia Coronel - Head of Experience
Pia Coronel is a community builder, artist, curator, and growth hacker dedicated to sharing knowledge; helping communities grow and guiding teams to develop creative programs and outreach. As a creator, she understands the power of ideas and the value in sharing.

With over a decade of experience in the arts, she has developed a programmatic approach to curatorial projects focused on growth and collaboration. She is b[x]’s guide to building the best culture and programming for our members so they may thrive and prosper.

In 2014, she co-founded NYC Creative Salon, a platform for building community through creative dialogue. In 2015, she started art+tech, a monthly forum and platform for collaborative dialogue between tech professionals and new media artists.

Pia attended School of Visual Arts and International Center of Photography. She earned her BA, cum laude from UMASS-Amherst in Psychology and Communications.

Noah Workman - Head of Creative
Noah Workman brings more than a decade of expertise in content development, creation and media planning. Twelve years ago he co-founded Iris MediaWorks to integrate the latest technology with purpose driven storytelling, partnering with a diverse range of clients, to strategize, plan, and create exceptional content that transforms opinions, drives sales, articulates brand values and delivers a clear strong return on investment.

As b[x]’s lead story-teller and content creator, Noah effectively communicates not only the brand messaging of b[x], but the joy in which we celebrate b[x] through the great work our members have done here.

A graduate of NYU's interdisciplinary program at Gallatin, Noah has produced six feature films. His work can be seen on a variety of platforms including Netflix, Hulu, Amazon, Sundance Channel digital and new media companies including Mashable, Refinery29, Facebook Live, The Scene and YouTube.

Discount: 10%