-
Security Type
-
Crowd SAFE
-
Min Investment
-
$100
-
Location
-
SAN FRANCISCO, CA
-
Offering Date
-
April 28, 2022
-
Expected Close Date
-
August 21, 2023
-
Target Raise
-
$25.00K-$124.00K
-
No. Investors
-
150
-
Security Price
-
$1
- Number of Employees
- 1
- Cash
- $60,122
- Revenue
- $582,812
- Short Term Debt
- $39,900
- Cost of Goods
- $250,698
- Long Term Debt
- $367,500
- Net Income
- $-107,274
Company Description
Health conscious consumers are not only searching for better-for-you options, they want GOOD-FOR-YOU. When Founder, Ashley Nickelsen, lost her parents to rare forms of stage 5 cancer, she made it her mission to create nourishing on-the-go snacks that taste good & feel good for the mind & body.
Perks
Reserve
$150
Receive
25% off site-wide at btrnation.com
Reserve
$300
Receive
25% off site-wide at btrnation.com
BOLD, TENACIOUS & RESILIENT VIP swag bag
Reserve
$500
Receive
50% off site-wide at btrnation.com
BOLD, TENACIOUS & RESILIENT VIP swag bag
Reserve
$1,000
Receive
FREE box of B.T.R. Bars
BOLD, TENACIOUS & RESILIENT VIP swag bag
Reserve
$2,500
Receive
FREE 1-month supply of B.T.R. Bars
BOLD, TENACIOUS & RESILIENT VIP swag bag
Exclusive Access to the B.T.R. Serial Snacker Club (sample all new recipes and be a part of product innovation!)
Reserve
$5,000
Receive
FREE 3-month supply of B.T.R. Bars
BOLD, TENACIOUS & RESILIENT VIP swag bag
Exclusive Access to the B.T.R. Serial Snacker Club (sample all new recipes and be a part of product innovation!)
1 reservation
Reserve
$10,000
Receive
FREE 6-month supply of B.T.R. Bars
BOLD, TENACIOUS & RESILIENT VIP swag bag
Exclusive Access to the B.T.R. Serial Snacker Club (sample all new recipes and be a part of product innovation!)
Invite to annual investor meeting
Limited (24 left of 25)
Reserve
$25,000
Receive
FREE 1-YEAR supply of B.T.R. Bars
BOLD, TENACIOUS & RESILIENT VIP swag bag
Exclusive Access to the B.T.R. Serial Snacker Club (sample all new recipes and be a part of product innovation!)
Invite to annual investor meeting
Limited (12 left of 12)
Reserve
$50,000
Receive
FREE 1-YEAR supply of B.T.R. Bars
BOLD, TENACIOUS & RESILIENT VIP swag bag
Exclusive Access to the B.T.R. Serial Snacker Club (sample all new recipes and be a part of product innovation!)
Invite to annual investor meeting
FREE trip to San Francisco to tour B.T.R. NATION HQ and have farm-to-table dinner with Founder, Ashley
Limited (8 left of 8)
Key Deal Facts
On a mission to end mindless snacking 1 purpose-driven ingredient at a time
On track to hit $1M in year 2 with operating profit in Q1; $25M+ by 2025
350k+ functional superfood bars sold in first 15 months, 100% bootstrapped
700+ 5-star reviews across all platforms in less than a year
In 100+ notable retailers, like Central Market, Foxtrot & GoPuff nationwide
Winner of The Enthuse Foundation $20k Pitch Competition
Disrupting the $78B snacking industry, protein bars are just the beginning
Management Team / Advisory Board Bios
Ashley Nickelsen
Founder, CEO & Chief Snack Officer
Alice Zhang
Strategic Advisor: Finance
Rafael Dodo
Strategic Advisor: Operations
Ally Case
Strategic Advisor: PR
Maya Degnemark
Marketing Intern
Adam Riff
Fulfillment & Logistics Manager