B2B purpose-driven marketing platform driving better business results through giving back

Min Investment
Offering Date
May 10, 2022
Expected Close Date
July 09, 2022
Amount Raised
Target Raise

Company Description

Givsly believes that providing tools for marketing and advertising strategies is one of the best ways to show how purpose drives profit. Why? 9 out of 10 CMOs believe their company should lead in addressing social and environmental issues. Marketers are also inherently trained to track return on investment via spend, creating a direct correlation between the profit that can be driven from integrating purpose-driven solutions into business strategies. Even in challenging times like the pandemic, great resignation, and inflation, our revenue nearly tripled in 2021 over the year prior as marketers utilize our purpose-driven solutions as a must have to their plans.There are two key ways to utilize Givsly solutions:1. Givsly Platform: Marketers can easily access the platform to integrate “off the shelf” solutions into any marketing strategy. Companies currently utilize Givsly’s tools for lead generation, content downloads, surveys and much more. By using our tools, our clients are seeing more effective results. Based on these results, we rolled out subscriptions to our clients in 2022 to accelerate our recurring revenue model. 2. Nonprofit API: The API allows companies to integrate our nonprofit partners into their own platform or advertising creative. For example, brands can trigger a nonprofit donation when users engage with their advertising. This drives their ability to support causes important to them while also increasing the performance and engagement of their ad campaign.  Clients can access the API through our subscription model plus we charge additional fees based on the volume of transactions each partner is driving.As Givsly continues to expand our direct integrations with over 300 nonprofits, we will continue to scale our products to integrate purpose anywhere companies look to increase profit. 

Key Deal Facts

In 2021, annual gross revenue surpassed $1.2M(unaudited) and platform activity increased 10x YoY (to ~2K total annual transactions)
As of April 2022, the company has already closed over 85% of the total revenue produced in 2021 (unaudited)
Current clients include Meta, Paramount, NBCUniversal, Reddit, Teads, Fox Corporation, and Undertone; and has over 3.5K professionals utilizing Givsly's services
Recognized by Fast Company on its 2021 World Changing Ideas list and has been featured in publications like CampaignUS and Mediapost
Founded by Chad Hickey, former CRO of Groundtruth (formerly xAd), where he launched the global sales organization and helped grow annual run rate to over $250M; He was also named one of Causeartist's 40 Social Entrepreneurs To Watch in 2021

Research Reports

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