Company Description
With SmartCard, a merchant trades its products or services for advertising with a media outlet (magazines, radio, tv, etc.), which then offers the merchant's goods and services at a discount to users. Users who download the app use it to purchase full-valued goods and services at a discount. When users pay through the app, media outlets recoup their advertising revenue from the merchant by receiving a percentage of the transaction. We believe this system drives more customers to a business, with no risk and no out-of-pocket cost for the merchant!
Management Team / Advisory Board Bios
Joe Miele - President, CEO, Director
MyCity SmartCard, Inc. 2012 – Current (Part-Time 20 hours per week)
As managing partner and CEO, Joe has handled the development, marketing and growth of this company. His goals are to move into MyCity SmartCard permanently and let Diamond Studio’s be a vendor of choice for all its development and marketing requirements.
Diamond Studios 1982 – Current (Primary)
Joe Miele has owned and operated Diamond Studios, a marketing, advertising, and technology company, for over 35 years. Diamond has created and produced over 25,000 television commercials, over 1,500 sales and training videos, and over 1000 multi-media and web projects and over 100 highly complicated software programs. Diamond’s client list includes Army Corp of Engineers, Civitan International, Nike, Reebok, Emageon, Flooring America, Hibbett Sports, Newsweek, Siemens-Westinghouse, Pepsi, NAPA Autoparts, to name a few.
Chuck Leishman - Vice-President, Sales & Marketing
My City SmartCard, Inc. 2012 – Current (Part-Time 10 hours per week)
Chuck has 35 years of experience in publishing and has been instrumental in the development of SmartCard. His contacts in the Newsweekly business has allowed him to market and sell the Smartcard App. to Boise Weekly, The North Coast Journal, and recently to Chronogram in Upstate New York, Shephard Express in Milwaukee, Wisconsin, and is in the process of bringing the Smartcard program to several other newsmedia companies across the United States. and Canada.
From 2012-current, Chuck has been General Manager of North Coast Journal in Humboldt County, California, Chuck has overseen the successful implementation of Smartcard in that market.