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Security Type
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Crowd Note
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Categories
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Other
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Min Investment
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$100
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Offering Date
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February 08, 2019
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Expected Close Date
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April 08, 2019
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Target Raise
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$25.00K
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Deal Notes
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Discount: 20%
Conversion Provisions: In connection with an equity financing of at least $1,000,000, the Company has the option to convert the Crowd Note into shares of a series of non-voting preferred stock, at the price per share of the new preferred stock sold in the equity financing, or a valuation cap of $7,000,000, whichever results in a lower conversion price. Please refer to the Crowd Note for a complete description of the terms of the Crowd Note, including the conversion provisions.
Company Description
Founded in 2015, FenSens was created to bring new car technologies to all vehicles, regardless of age. Its technology emphasizes user experience, advanced data collection services, and plug & play installation. The company’s vision is to develop a connected vehicle platform that enables customers to manage end-to-end automotive technology through one mobile app. Its first product, the FenSens Wireless Parking Sensor, enables users to detect objects in front or behind their car. As objects are detected, the information is relayed back to the user’s smartphone via Bluetooth technology to alert the driver.
Perks
$500 – FenSens Smart Wireless Parking Sensor
$1000 – FenSens Smart Wireless Backup Camera, plus lower level perk
$5000 - Hang out with the FenSens team at CES 2020 with access to exclusive startup events, and VIP receptions, plus lower level perks
Key Deal Facts
2019 Finalist for Engadget’s Best of CES awardsi
Revenue grew by 32.3% in 2018, reaching $744,700
Profitable in 2018, generating $97,700 in net income
Agreements with Wal-Mart, Best Buy Canada, Fry’s Electronics, and a large automotive accessories distributor
Use of Proceeds
General Marketing: 60% - 44%
New Product Development: 20% - 28%
IP Development: 0% - 5%
Operations: 20% - 23%
Management Team / Advisory Board Bios
Andy Karuza - Founder, CEO, and President
Andy founded FenSens in 2015 and was appointed CEO and President of the company in 2016. As CEO and President, he is responsible for overall strategy, business partnerships, and product promotion. In addition to working at FenSens, Andy is also currently a principle at The Agency LLC, a business metrics and marketing strategy consulting firm. At The Agency LLC, he is responsible for working with large and small brands on exploring new areas of growth and competitiveness. Prior to joining FenSens, Andy served as the CEO of Brandbuddee, a place for brands and influencers to connect and collaborate. He holds a Bachelor of Arts in Marketing from Eastern Washington University.
Nik Talreja - Co-founder and Advisor
Nik co-founded FenSens in 2015 and served as COO from January 2017 to January 2019. He currently serves as an advisor and helps oversee company operations. In addition to working at FenSens, he is also currently serving as partner at Talis Partners LLP, a law and strategy firm for startups, and as Director of Finance and Operations at Spiral Therapeutics. Prior to his current roles, Nik worked as an associate at two law firms, Cooley LLP and Weil, Gotshal, and Manges LLP. He holds a J.D. from UCLA School of Law and a B.S. in Corporate Finance and Entrepreneurship from the Marshall School of Business at USC.
Andrew Klein - CFO
Andrew joined FenSens in 2018 as an advisor and was appointed as CFO in 2019. In addition to serving as CFO at FenSens, he also currently leads his own small business accounting firm, Zccounting.com. As CFO at FenSens, Andrew is responsible for overseeing company financial performance and generating financial statements. Prior to working for FenSens and founding Zccounting.com, he worked in Strategy and Development for Nomad Financial, was Executive Vice President at ZINO Society, and was the co-founder and CFO of BuildersCloud. Andrew holds a bachelor’s degree in Accounting and an MBA in Venture Finance from Seattle University.
Alex Werff - CTO
Alex joined FenSens in March 2018 as an application developer and was promoted to Chief Technology Officer in January 2019. In addition to serving as CTO of FenSens, he also currently serves as the CTO of Phlint, software development consultancy. Alex has also worked as a developer for several other companies in the past including Fashion Cloud and Orgadata AG. He holds a bachelor’s degree in Computer Science from the University of Bremen.
Deal Notes
Discount: 20%
Conversion Provisions: In connection with an equity financing of at least $1,000,000, the Company has the option to convert the Crowd Note into shares of a series of non-voting preferred stock, at the price per share of the new preferred stock sold in the equity financing, or a valuation cap of $7,000,000, whichever results in a lower conversion price. Please refer to the Crowd Note for a complete description of the terms of the Crowd Note, including the conversion provisions.
Reveal the Score by Voting
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The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
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The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
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The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
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The value of the company compared to similar companies raising money from investors.
Valuation
Security Description
A Crowd Note modifies the typical convertible note so that the crowd does not automatically convert to equity shareholders on the next financing and remain off the issuer’s capitalization table, but the crowd will still participate in any exit as if they had converted to equity. If there is no future financing, the holders of the Crowd Note still have upside, but could miss out significantly.
