Coursalytics

Coursalytics

Global marketplace for executive education

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Security Type
Crowd Note
Categories
Other
Min Investment
$1,000
Location
Huntingdon Valley, PA
Offering Date
May 17, 2019
Expected Close Date
August 15, 2019
Target Raise
$300.00K-$600.00K
Deal Notes

Interest rate: 5.0%

Note term: 24 months

Conversion discount: 20.0%

Company Description

Global marketplace for executive educationWe are looking to solve the market inefficiency problem in the executive education space, which can result in wasted time, money, and opportunity costs for corporations, individuals, and education providers. Fifty percent of executives believe that development programs in which they participate are not relevant to their business. Further, even top education providers only sell 50-75% of their seats.  Finding the right program takes time and corporate learning officers may not be able to help executives with that.  Our mission is to make the executive education industry simpler and more transparent. Our solution is a marketplace that aims to serve as a one-stop shop for corporations and executives to find, compare, and book executive-level programs all in one place. We currently provide a comprehensive and up-to-date search engine for these programs, which we plan to enhance with the addition of past participant reviews  and learning needs analysis tools, to better help executives select programs based on their unique needs. As we grow, we will commission our own courses based on demand analytics.We started selling in 2017 and finished the year with over $232k in gross revenue. We grew our gross revenue to $612k in 2018. We started collecting independent reviews from past course participants in the Fall of 2018 and have collected over 7,500 reviews, which we believe could be one of the larger databases of unbiased reviews in the executive education industry. We've reached out to dozens of executive education providers and have established relationships (e.g. commission agreements), including one with a leading multi-provider platform of online executive education programs. 

Perks

see offering page for details

Key Deal Facts

Company earned more than $230K in 2017 and more than $610K in 2018, representing 150%+ increase in gross sales (unaudited)
Became a LAUNCH portfolio company after graduating from Jason Calacanis’ LAUNCH Accelerator in 2018
Inventory of over 9,000 unique courses from over 400 providers
Over 7,500 reviews collected for Executive Education classes to date
Founders are experienced in online education, people analytics, and education technology

Use of Proceeds

General Expenses, Tech, Sales/Marketing Analytics

Management Team / Advisory Board Bios

Alex Dolinskiy
Cofounder and Head of Sales / Analytics
Alex is the Head of Sales and University Relations of Coursalytics.  Alex has studied, conducted academic research, and worked at seven different universities in the U.S. and Europe. 

Ilya Breyman
Cofounder and CEO
Ilya is the CEO of Coursalytics. Prior to starting Coursalytics, Ilya was a partner at Capstone Connections where he consulted on public and corporate diplomacy, regulatory affairs, and emerging markets. He also founded one of the first corporate VCs that focused on HRTech and EdTech. Ilya has a Masters in Education Entrepreneurship from the University of Pennsylvania. 

Deal Notes

Interest rate: 5.0%

Note term: 24 months

Conversion discount: 20.0%

Amount Raised : $352,000
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Security Description

A Crowd Note modifies the typical convertible note so that the crowd does not automatically convert to equity shareholders on the next financing and remain off the issuer’s capitalization table, but the crowd will still participate in any exit as if they had converted to equity. If there is no future financing, the holders of the Crowd Note still have upside, but could miss out significantly.

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