Industry:
General

Security Type:
SAFE
A safe is a Simple Agreement for Future Equity. An investor makes a cash investment in a company, but gets company stock at a later date, in connection with a specific event. A safe is not a debt instrument, but is intended to be an alternative to convertible notes that is beneficial for both companies and investors.

Equity Opportunity

Date Filed:
May 14, 2019

Date Expires:
January 01, 2019

Open to Investors

Valuation Cap:
$30M

Platform:
Republic

Company Description

Mealthy is disrupting the kitchen space, not only by designing high-quality kitchen products at great prices, but also by providing technology to continually support our customers to prepare simple, delicious, home-cooked meals. Mealthy makes home cooking easy by providing the tools to plan, shop, prepare, and cook delicious home-cooked meals with Mealthy appliances, apps, and strategic integrations. These tools encourage and provide meaningful change in the lives of our customers, enabling them to eat and live better and find balance and increased efficiency in today's busy lives. Your investment in Mealthy will be used for new product inventory, product development, and building brand awareness through influencer partnerships, advertising, and SEO.

Use of Proceeds

Capital Expenditures, Personnel, G&A, Inventory

Management

See offering site for details

Deal Structure

20% discount

Deal Perks

• $100 Shoutout on our website (with your consent!)
• $500 1 CrispLid OR 1 HandBlend Immersion Blender
• $750 1 MultiPot OR 1 CrispLid & 1 HandBlend Immersion Blender
• $1,000 1 CrispLid + 1 MultiPot
• $2,500 1 CrispLid + 1 MultiPot + 1 HandBlend Immersion Blender
• $5,000 1 CrispLid + 1 MultiPot + 1 HandBlend Immersion Blender + 1 of our $10,000 1 CrispLid + 1 MultiPot + 1 HandBlend Immersion Blender + 2 of our newest products
• $25,000 1 CrispLid + 1 MultiPot + 1 HandBlend Immersion Blender + 3 of our newest products
• $50,000 1 CrispLid + 1 MultiPot + 1 HandBlend Immersion Blender + 3 of our newest products AND dinner and karaoke with our founder and CEO in Austin, Texas (karaoke optional)

Additional Reports

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Key Deal Facts

• Offering quality small kitchen appliances at great prices with technology to support customers in preparing simple, delicious, home-cooked meals
• Well-positioned in growing $155 billion small kitchen appliance market
• $6.3 million revenue in 2018, Mealthy's first year of sales
• Mealthy MultiPot is the #2 selling multi-functional pressure cooker brand on Amazon
• Launching several new products in 2019, including game-changing Mealthy CrispLid that transforms any pressure cooker into an air fryer
• Mobile apps enable users to plan meals, create grocery lists, see nutritional information, and order ingredients with 1-click through Instacart and Amazon Fresh
• Significant 2019 expansion into international markets, including Mexico, United Kingdom, Europe, India, South America, and South Africa
• Recipient of two Interactive Marketing Awards (March 2019): Best SEO Campaign and Best Low-Budget SEO Campaign
• Experienced management team includes the founder of Radha Beauty, former Midea executive, AllRecipes.com, and Instant Pot

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