HANGOBI by Hang Obi, Inc

Hangobi: your go-to, delicious, plant-based daily multivitamin in a can.

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Security Type
Common Stock
Categories
Food and Bev
Min Investment
$296
Location
New York, NY
Offering Date
October 03, 2022
Expected Close Date
December 14, 2022
Amount Raised
$54,957
Target Raise
$10K-$1M
No. Investors
32
Security Price
$2.67
Valuation
$8,010,000
Website
hangobi.com
Number of Employees
2
Cash
$103,390
Revenue
$0
Short Term Debt
$1,705
Cost of Goods
$0
Long Term Debt
$370,000
Net Income
$-115,767

Company Description

Hangobi is a delicious daily multivitamin in a can. We are seeking to be your primary recovery solution for working out, in the office or socializing with your friends. We believe we are a fast-growing company with $50.9k+ in overall revenue since late February 2022. In our view, our strong performance is supported by an established online presence with a high reorder rate (44% last 90 days) and a rapid expansion of our retail footprint with over 121+ independent stores in New York City since June 2022.

Perks

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$296+ Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.




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Friends and Family Early Birds
Invest within the first 48 hours and receive 20% bonus shares.




1
days

9
hours

24
mins

54
secs





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$650+ Investment
Tier 1
Invitation to Hangobi investor LinkedIn community and 20% off discount code to Hangobi.com.


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$1,300+ Investment
Tier 2
Receive 3% bonus shares, an invitation to Hangobi investor LinkedIn community, and a 20% off discount code to Hangobi.com.


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$5,000+ Investment
Tier 3
Receive 5% bonus shares, an invitation to Hangobi investor LinkedIn community, and a 25% off discount code to Hangobi.com.


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$10,000+ Investment
Tier 4
Receive 7% bonus shares, an invitation to Hangobi investor LinkedIn community, a 25% off discount code to Hangobi.com, one free T-shirt, and an hour with the founder.


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$25,000+ Investment
Tier 5
Receive 10% bonus shares, an invitation to Hangobi investor LinkedIn community, a 25% off discount code to Hangobi.com, one free T-shirt, and an hour with the founder.

Key Deal Facts

By combining delicious natural flavor with a reliable and recognizable impact, Hangobi is one of the first all-in-one “daily multivitamins” in a can. Feeling good never tasted so good.
We have strong traction online and exceptional retail trends. Online: 14k+ social media followers, videos with 50k+ views, $43.4k sales on Shopify and Amazon, 44%+ reorder rate over the last 90 days. Our physical presence: 121+ locations in NYC and counting since June 2022. Keynote partnerships projected in September 2022 will kickstart a high-velocity sell-through of our inventory in Q4 2022.
The $49.9B functional beverage market is booming but fragmented (source). We believe Hangobi is positioned to capitalize on this by combining a robust brand presence with reliable retail relationships. We were selected by AATAC (Asian American Trade Associations Council) as their primary functional beverage accessing 90,000+ convenience store member locations in the U.S.

Security Description

Common stock is a security that represents ownership in a corporation.

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