Consumer Goods & Products, Technology
November 04, 2022
Expected Close Date
March 07, 2023
- Number of Employees
- Short Term Debt
- Cost of Goods
- Long Term Debt
- Net Income
At Tokki, we’re revolutionizing the gift wrap category – making gifting more meaningful and sustainable. That’s why we enable users to gift more memorably by attaching videos and photos to their gift using a unique QR code. Paired with our gift bags made out of recycled water bottles, Tokki Eco-Gifting Sets (QR card + gift bag) are designed to be reused over and over, reducing waste with each gift given. Our secret sauce is our unique digital + physical gifting experience, which is why we have 10 patents filed and pending to protect our intellectual property. We launched our core product line in June of 2022 on Tokki.com, and have since achieved distribution with over 260 independent retailers across the country.
Key Deal Facts
INTELLECTUAL PROPERTY: Tokki is reinventing gifting by combining reusable gift bags with a proprietary digital QR Card experience that can be added to over and over (endlessly!). We make it easy for gift-givers to create and attach personalized photo/video cards to their gift bags – right from their smart phones (no app required). To protect this unique intellectual property, Tokki has 10 patents filed and pending in the United States, Europe, Canada, China, Japan, Korea, and Australia. We believe our portfolio of patents forms a protective moat around our current product and future innovations.
MOMENTUM IN LARGE MARKET RIPE FOR INNOVATION: The average American gives 8 gifts a year, and 1 in 3 is looking for a more eco-friendly alternative. Gift wrap and greeting cards are a $35 billion dollar market that we feel is ripe for innovation – and we believe that the response to Tokki from retailers large and small shows that they agree. Since launching our core product line just this summer, we opened over 260 new accounts across the country and became an approved vendor for an international, publicly traded retailer for the 2023 holiday season.*
WORLD CLASS TEAM: Tokki's Executive Team brings deep experience in consumer tech and brand building as well as direct relationships with leaders at national retailers such as Nordstrom, Sephora, Ulta, Anthropologie, Target, Costco, and more. Our CEO/Founder, Jane Park, started her consumer career at BCG working with Fortune 100 companies, and then led innovation at Starbucks before founding and successfully exiting Julep, the first online social beauty brand, to Warburg Pincus. Jane Park has appeared on-air at QVC, and her leadership recognitions include: Geekwire Startup CEO of the Year, Goldman Sachs’ “Most Intriguing Entrepreneur of the Year,” Elle Magazine’s “Women in Tech, ” and Puget Sound Business Journal’s “40 Under 40 All Stars.”
Management Team / Advisory Board Bios
Jane ParkCEO & FounderJane Park is a consumer tech entrepreneur with proven experience founding and scaling companies. Prior to founding Tokki, Ms. Park founded the online first beauty brand Julep which she exited to a beauty roll-up funded by Warburg Pincus. While growing Julep, Ms. Park appeared on the shopping channel QVC and Julep was also twice selected as an Oprahâ€™s Favorite Things. Prior to Julep, Ms. Park was also a leader in the Consumer Innovation group at Starbucks and in the Consumer Goods practice group at the Boston Consulting Group.Â Â Â
Her leadership recognitions include: Geekwire Startup CEO of the Year, Goldman Sachsâ€™ â€œMost Intriguing Entrepreneur of the Year,â€ Elle Magazineâ€™s â€œWomen in Tech, â€ and Puget Sound Business Journalâ€™s â€œ40 Under 40 All Stars.â€ She is a graduate of Yale Law School and Princeton's School of Public Policy and International Affairs.Â Â
Ms. Park serves on the Board of Directors of: Athena Consumer SPAC (an all women SPAC), GloSkinBeauty and the Washington State Opportunity Scholarship.
As a Dual CEO, Jane Park is highly involved in the day to day decision making at both Tokki Inc. and Athena Consumer SPAC. There is no relationship between the two entities. Jane will be transitioning off of Athena Consumer SPAC when the entity de-SPACs, at which point Jane will conclude her role there. This role is a limited time commitment ending within the next 3-6 months. Jane Park does not currently receive a salary from Tokki, Inc.
Taylor HoitCTO, COO, & Co-FounderAs a consumer experience obsessed technology leader, throughout her career, Taylor Hoit has built a strong track record in creating unique and engaging user experiences for countless known and beloved brands. She brings a high level of passion and creativity to any challenge that is presented to her. Whether it's adding a challenging technical feature to a web app, or streamlining operations and fulfillment logistics, she is constantly striving to create elegant solutions for seemingly impossible problems.Â
Ms. Hoit previously worked together with Ms. Park in building Julep Beauty to a successful exit to Warburg Pincus.
Taylor Hoit is a Computer Science graduate from the University of Washington.
Angie SnyderCMOAngie Snyder is an accomplished business and marketing leader who brings an unrelenting focus on the end-customer to drive outsized results at both entrepreneurial and publicly traded companies. As CMO of Aegis Living, and VP of Marketing at Norstrom and Nordstrom Rack, she worked collaboratively with her executive teams to dismantle complexity, drive revenue-generating campaigns, and surpass sales records, all while winning marketing awards. From attracting new customers to building their advocacy, she leads organizations to sustained sales growth and through building customer loyalty.Â
Ms. Snyder received her MBA from University of Marylandâ€™s Smith School of Business and graduated with her Bachelor of Arts in Business Economics from Willamette University., ,