Company Description
Swiss Precision Active Inc. is an Eco HealthTech apparel brand that blends copper and natural organic fabrics for the medical scrub, uniform, and accessories markets. Our fabrics combine copper’s antimicrobial benefits with a design for fit and style, making them lightweight, wash durable, moisture wicking, and odor-free. Swiss Precision Active is currently pre-revenue, but we have been accepted as a vendor to be sold across 50,000 hospitals in the US and we intend to launch our product alongside our campaign launch.
Management Team / Advisory Board Bios
Leslie C DotsonCEO, CFO, DirectorLeslie Dotson is a designer, innovator, technology, and marketing executive with almost 30 years of experience. He is an award-winning product designer for the #1 selling backpacks and carrying cases in the world. He has an excellent track record in the worldwide consumer/OEM markets with such companies as Seiko, Epson, Simple Technology, Targus, SwissArmy/Wenger, HP, Dell, Lenovo, and Logitech. He has invented and/or developed over 500 products and won the Good Design award in 2007 and 2008 for the SwissGear Mouse design. In 2010 he won the Editor’s Choice award for the ChillCase.
Les is a co-founder of Swissdigital USA. He works 40 hours/week at Ring by Amazon as Head of Accessories while also performing his duties for Swiss Precision Active Inc.
Rob Steven WilliamsPresident, Secretary, DirectorRob Steven Williams has almost 30 years of experience designing customer-focused marketing programs that balance art, science, psychology, technology, data, and storytelling. He has experience in brand management, design, technology, marketing, business development, team management, and execution of global marketing plans across organizations. He leads with a creative, strategic vision that is aligned with Swiss Precision’s short- and long-term goals. Rob has worked with many start-ups and major brands, including Nirve Sports, HP, Panasonic, Vans Warped Tour, Justin.tv (now twitch.tv), Sony Pictures, Shop.com, Havoc TV, Directv, WorldStarHipHop, Nestle, John Starks, Marco Fabian, Dwight Howard, Metta World Peace, and Akon.
At Swiss Precision, Rob is responsible for the day-to-day operations, management, and execution of global marketing plans across the organization. He leads with a creative, strategic vision that is aligned with the company’s short- and long-term KPI goals. He drives all marketing strategy and execution including branding, research, messaging, channel selection, in-store & digital experience, leads, e-commerce, and sales.
Rob is a Co-Founder of PopTech Studio, he currently works 40 hours/week at Corelis as the Head of Marketing while also serving his corporate roles for Swiss Precision Active Inc., ,