Data Integrity for the Pharmaceutical Industry

Claim My Business
Security Type
Common Stock
Min Investment
Offering Date
November 14, 2022
Expected Close Date
March 15, 2023
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Phizzle is a market leader in automating and digitizing scientific lab instruments used in pharma and other clean manufacturing environments. The vast majority of these instruments are not connected to a cloud based solution to harmonize or digitize their data. Phizzle is a first-mover in this market with a patented IoT solution that can remotely operate multiple types and vendors of lab instruments from the cloud. Phizzle has a recurring revenue contract with a Fortune 75 company and is FDA-compliant in its use case, which we believe is the first of its kind. The company is seeking funding to scale its operations and accelerate its current pipeline.

Key Deal Facts

Phizzle’s software platform provides large-scale pharma companies means to digitize drug production data, which is integral to ensuring the safety and efficacy of cancer drugs and other FDA-regulated prescription medications.

Since 2005, Phizzle has been dedicated to creating innovative consumer and machine data solutions. To the best of our knowledge, ours is the only SaaS-based IoT software to remotely operate multiple scientific instrument brands and systems from a single, cloud-based user interface. Our novel approach has gained FDA-clearance and proof of concept validation through contract work with Fortune 75 pharma clients.

Phizzle is poised to partner with the world’s largest pharmaceutical companies by providing a solution that integrates with existing manufacturing systems and equipment. On a global scale, the installed base of scientific lab instruments exceeds 1M units across pharma, life sciences, clean manufacturing, food production, medical environments and office buildings. The market for these devices is growing, with particle counters, for example, projected at a 9% CAGR through 2027.*

Management Team / Advisory Board Bios

Ben Davis IIIChief Executive Officer, Board Member, DirectorBen Davis co-founded Phizzle in 2005 and has led the company to its current market position as the leader in automating and digitizing scientific lab instruments used in pharma and other clean manufacturing environments, raising $25 million in VC funding. Ben is a serial entrepreneur and leading voice in the Pharma IoT space. In 2003, Ben co-founded Pixiem, an early developer and publisher of mobile video games, where some of his customers included ESPN and Wimbledon. Pixiem was acquired by WinWin Gaming in 2005. Ben serves on the IoT Community board of advisors and the IoT Community’s Converged Edge Center of Excellence. Ben is also a board member at Elon University, School of Communications; member of the Alliance of Chief Executives; and member of the board of directors of Boys Hope Girls Hope. Formerly a professional basketball player in Europe, he currently resides in San Francisco. Ben is a graduate of Walsh University with a BA in Business, Stephen PearyChief Financial Officer and General CounselStephen Peary is a seasoned public company executive having closed in excess of $4 billion in financings. He has held direct reporting responsibility for a $300 million revenue department, engineered financial turnarounds for public and non-public companies, and led multiple functions including M&A, HR, Accounting, Finance and Legal. Stephen has authored numerous SEC registration and reporting documents. He serves as a member of the board of directors and chair of the audit committee for NCIRE - Veterans Health Research Institute (a joint venture between UCSF and SFVA). He is also a board member and chair of the governance committee of Vantage West Credit Union. Stephen holds a B.A. (Economics) from the University of Illinois ; a J.D. from Georgetown University Law Center and an LLM (Taxation) from Boston University. 
Ryan BradyChief Technical OfficerRyan Brady serves as Phizzle’s technical lead and specializes in building systems that make IoT work for real-time engagement. Ryan’s engineering experience and technical vision helped transition the company into pharmaceutical manufacturing before he became CTO. Prior to Phizzle, Ryan served as a trial consultant working closely with experts in the medical, transportation, oil & gas, technology and structural engineering industries. Using many of the same tools he created to automate the visualization of large amounts of data in real-time, Ryan brought his expertise to the SaaS industry and helped transition Phizzle’s technology into an IoT manufacturing solution.
Ron RicciChair of Board Ron Ricci has spent his entire career helping CEOs and companies tell their stories. He has worked with CEOs like Michael Dell, Eric Schmidt and Carol Bartz; and discussed leadership with Richard Branson and Jack Welch. He spent 20 years at Cisco, including a decade as a direct report to CEO John Chambers. Ron has authored Momentum, published by Harvard Business School Publishing, and The Collaboration Imperative, which shared the best practices Cisco used to work better together. He is currently the founder and CEO of The Transparency Imperative, the only software platform to measure how engaged leaders and managers are with their employees and culture."
Mark KrentzmanDirectorMr. Krentzman is a well-known investor, owner, entrepreneur and turnaround manager, having been involved in various ownership and management capacities with several companies during the past thirty years. He is an investor and Board member in Phizzle a West Coast based software company that is the leader in Edge Computing and IoT software. He has served as Executive Chairman of Jones and Veining an international shoe component manufacturer with operations in the USA, China, Vietnam, Thailand and Indonesia. He has helped raise financing for BioVentures Investors a leading biomedical investment fund in drugs and medical instrumentation. He has consulted on business strategy and strategic marketing for companies in the internet, defense, biotechnology and technology industries and served in a senior management capacity for a facilities-based provider of telecommunications products and services. 
Mr. Krentzman has a strong track record as an entrepreneur in working with software, medical technology, internet and telecommunications businesses, both in connection with fundraising and identifying significant opportunities for investment and growth in these fields, as well as helping in the turnaround of under-performing companies and creating significant value for shareholders.
Mr. Krentzman received a MBA from the Harvard University Graduate School of Business with an emphasis on manufacturing and marketing, and a BS in Finance, Magna Cum Laude, from Northeastern University School of Business. He currently serves as an Emeritus Corporator of Northeastern University and served as Co-Chair of his HBS Alumni Class. He also serves as a Trustee Emeritus of the Norman Rockwell Museum in Stockbridge, MA. Mr. Krentzman Is an Owner of Jones & Vining.
Edwin LauDirector and Acting PresidentEd Lau is the co-founder of Audible (NASDQ: AMZN) and New Moon Systems (NASDQ: ORCL). He has spent 15+ years in Venture Capital and 25+ years operating within technology startups. As an investor, Ed is hands-on entrepreneur, rolling up his sleeves in operational roles in TuneIn, Inc. and Phizzle, Inc. Ed is co-author of 11 issued patents. He holds a Ph.D. and M.S. degrees in Computer Science from the University of California, Berkeley, and a A.B. in Computer Science and Mathematics from New York University.

Michael PatrickChief Innovation OfficerMichael started with Phizzle in 2008 and brings decades of experience to the team in the design, development, and integration of high availability real-time systems. Prior to Phizzle, Michael developed mission/life-critical software in commercial, military, and space-based platforms for companies such as Boeing and BAE Systems. Michael's broad and extensive expertise in implementing high performance solutions has been key to Phizzle's software and forms the core engine of Phizzle's IoT solution. In his spare time Michael is a mentor for a FIRST robotics team where he brings his passion for engineering, science and robotics to high school students. Michael received a BS in Electrical and Computer Engineering from SUNY Buffalo in 1983.
Lena WuIndustry AdvisorLena Wu, Ph.D. is an Independent Director for Matterworks, Inc, developing tools for biomanufacturing. She is the former co-founder and CEO of Intabio, Inc that developed analytical systems for biomanufacturing and was acquired by SCIEX. She was previously the CEO and co-founder of Rogne Biosciences, a biotherapeutic company. Lena has 25+ years of corporate development experience in early stage life science companies. Lena received her Ph.D. in Molecular Pharmacology from Stanford School of Medicine.

Cecilie CarterSenior DirectorCecilie is an experienced Emmy-nominated Marketing Professional with a demonstrated history of quality work in the Tech and Creative spaces. At Phizzle, Cecilie manages GTM Operations which includes; marketing campaigns, social media postings, company branding, and other strategic marketing activities. Historically she has displayed repeated success in maintaining positive relationships with existing and new clients and ensuring customer satisfaction. Her ability to combine industry knowledge with campaign development and media expertise has resulted in elevated brand profiles for Phizzle., William ValtosDirectorWilliam Valtos Jr. has been building and advising companies for over 30 years in C-suite/Board roles as an institutional investor, adviser, and strategist. Since March 2020, Billy has shifted his focus to digital transformation and emerging technologies which can help enterprise companies sustain growth and innovation as business models and customer behaviors change. 
Professional Expertise: A former investment banking CEO, Mr. Valtos has a deep network and extensive deal experience in Silicon Valley, Southeast Asia, and Japan. He has managed a number of businesses in different geographies and has cross-border experience in mergers and acquisition, capital markets strategy, venture capital, private equity, and strategic finance. Mr. Valtos co-founded and led a Top-Quartile venture capital firm, tracked. He is well-regarded for building strong corporate cultures and committed teams, organizational change, and corporate governance.
James WhimsDirectorJim serves as Director and is a Partner at Alsop-Louie Partners. For the last decade, Jim was a partner at Techfund Capital in the U.S. and Europe, where he invested in companies like 3DFX and Portal Player. Jim was a co-founder of Worlds of Wonder and a key executive at Software Toolworks and Sony Computer Entertainment. In 1996, Adweek/Brandweek recognized him as the Marketing Executive of the Year for driving revenues from zero to $1B in one year at Sony, where Jim managed the launch of the Playstation in North America. Jim also serves on the Board of Directors at THQ and Synaptics. He received his MBA in Finance from the University of Arizona and a BS from Northwestern University
Kari BakerVP Customer Success & Operations Kari has built Phizzle’s Support and Customer Success teams from the ground up for IoT in the pharmaceutical manufacturing industry. Her commitment to excellence, ability to solve complex problems, and knack for building high-performing teams has helped Phizzle create trusted relationships with Pharma customers, partners, and stakeholders. Kari is Phizzle’s official Voice of the Customer.
Thomas ToyDirectorThomas Toy serves as Director and is a Managing Director of Startup Capital Ventures Fund II and a Limited Partner of Fund I. Tom has been Managing Director of PacRim Venture Partners, a Menlo Park-based venture capital firm specializing in diversified information technology, technology and clean technology companies. Tom presently serves on the board of directors of portfolio company HealthCrowd.
Amount Raised : $166,302
Reveal the Score by Voting
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.

Security Description

Common stock is a security that represents ownership in a corporation.

Research Reports

No reports have been submitted

Become a Reporter