Company Description
Founded by neighbours Anshu and Renee, DabbaDrop is on a mission to change the way Britain does takeaway. Using an advanced subscription model, we coordinate and deliver plant-based takeaways to hundreds of households every week, reducing waste and eliminating grease guilt.
Our inspiration is the famous DabbaWala system from Anshu’s hometown, Mumbai, with reusable stainless steel packaging, wholesome food and zero-emission deliveries.
From humble beginnings in a home kitchen, DabbaDrop has grown in popularity over recent years. We now have a fully-serviced, commercial kitchen to support production, a network of cycle couriers and a fulfilment team helping us cover our existing geographies. But we want to do more. With just 1/5th of London currently serviced, and over 2000 people on our waiting list, we’re ready to grow into new locations in London and beyond. This funding round will be used to support expansion of our operations into new territories, help invest in infrastructure and support at HQ.
Monetisation strategy
DabbaDrop uses an advanced subscription model, so nothing is a surprise. We order the right amount of ingredients, for the right amount of customers. We can match our production needs & labour costs with demand & sales, therefore we can manage our costs incredibly closely. This is a win for our investors, but also for our customers, knowing their food is freshly prepared with minimal waste, delivered emission-free.
This subscription model gives us clear viability of sales for the coming weeks and we can accurately monitor geographic demand, sales growth & any potential churn (currently very low at 4.5%)
Our plan is to create more flexibility within our existing model; we currently deliver on a Thursday and Friday, we would like to extend this to 5 days/week and we want to explore other regional cuisines and flavours. Crucially, we have over 2000 on our waiting list for new locations, therefore our near-term strategy is to onboard as many as possible in a deliberate London-wide roll out.
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