Company Description
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OVERVIEW
Sailogy group operates through two well-known brands: Sailogy.com and Master Yachting.
The company is an online aggregator of rental offerings for boats and yachts, owned by professional charter companies.
Powered by its proprietary algorithm, Sailogy - Master Yachting offers an excellent selection of professional boats with original images, descriptions and detailed equipment. Real-time booking is available with instant confirmation.
STRENGHT POINTS
- Extremely accurate prices/discounts, boat specs, pictures and contract description. Boats will be delivered to customers exactly as expected;
- A team of experts vets the charter companies and allows only the best to be published. Proprietary software constantly monitors to always promote highest quality first. 800 global destinations covered;
- Dedicated travel consultants provide a 6-day customer service before, during and after departure, in 6 languages;
- Awarded best charter agency by Spartivento Group and Best agency by the Moorings and Sunsail;
Monetisation strategy
Sailogy - Master Yachting do not charge any service fee to customers. Revenues are achieved through a variable fee from 15% to 25% on the boat rental price and through the distribution of ancillary services such as skippers, insurance, transportation, food and beverages.
REVENUES BREAK-DOWN
There are 2 main sources of revenues:
1. Bookings related (Boat rental): Typically about 20% by contract. Discounts are often applied as conversion boosting tool.
2. Ancillaries (skipper, hostess, insurance, ..): Commission tends to vary depending on different suppliers. In most cases ancillary services are provided directly by the charter operator, therefore reducing the marginality for Sailogy and Master Yachting.
MONETIZATION STRATEGY LOOKING FORWARD
- Apply small discounts earlier in the season in order to avoid larger discounts last minute with boost of profitability
- Additional focus on larger size bookings, by activating marketing investments and leveraging on our algorithm.
- Improve distribution of bundle service packages
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