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Security Type
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Crowd Note
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Categories
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Other
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Min Investment
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$100
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Offering Date
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January 01, 0001
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Target Raise
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$100.00K
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Deal Notes
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$1.00 per share
20% discount
Company Description
Interactive fitness products focused on boxing and mixed martial arts
Perks
$250+: 10% off the purchase of any Nexersys model.
$1,000+: 15% off the purchase of any Nexersys model and a free pair of Boxing or MMA gloves.
$2,500+: 20% off the purchase of any Nexersys model and a free Champion Package.
$5,000+: Online video conference with the XFit team and 25% off the purchase of any Nexersys model with a free Family Package.
$25,000+: Onsite meet and greet and lunch with the XFit Team and 25% off the purchase of any Nexersys model with a free Family Package.
Key Deal Facts
Patented Nexersys product line with over 4,700 Nexersys machines and over 4,600 Cross-Body Trainers sold
Over $750,000 in revenue in 2018 with a gross profit margin of 67%
Recently initiated direct-to-consumer (D2C) digital media campaign achieving sales of 3-4X media spend
As evidence of the success of the advertising campaign, August sales of Nexersys units increased 45% compared to July during our slowest time of the year for D2C sales.
Use of Proceeds
Campaign Marketing Expenses or Related Reimbursement, Digital Advertising
Management Team / Advisory Board Bios
Terry G. Jones
CEO
Terry also serves as the CEO and President of JPaulJones LP, a company that designs and manufactures innovative consumer products. Terry has more than 25 years of experience developing and marketing consumer products including the LoadHandler, a truck accessory and the Barton, a medical device for patient transfers. Terry graduated with a Bachelor of Business Administration from Texas A&M University.
Cary Grossman
President
Cary currently serves as the Managing Director of Shoreline Capital Advisors, an investment banking firm that he co-founded in 2010 that focuses on corporate finance transactions in the $50-$150 million range. Prior to Shoreline, he co-founded and was the CEO of another investment banking firm, McFarland, Grossman & Company. Cary has more than 40 years of management and finance experience and has held numerous other executive level positions including CFO of Blaze Metals, CFO and COO of Gentium, S.P.A., CEO of ERP Environmental Services, and CFO of U.S. Liquids, Inc. Cary is a Certified Public Accountant and earned a Bachelor of Business Administration from the University of Texas.
Deal Notes
$1.00 per share
20% discount
Reveal the Score by Voting
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Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
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The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
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The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
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The value of the company compared to similar companies raising money from investors.
Valuation
Security Description
A Crowd Note modifies the typical convertible note so that the crowd does not automatically convert to equity shareholders on the next financing and remain off the issuer’s capitalization table, but the crowd will still participate in any exit as if they had converted to equity. If there is no future financing, the holders of the Crowd Note still have upside, but could miss out significantly.
