HelloAva

HelloAva

Discover the best skincare regimen for your unique skin needs

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Security Type
SAFE
Categories
Other
Min Investment
$100
Location
New York, NY
Offering Date
January 01, 0001
Expected Close Date
September 24, 2019
Target Raise
$50.00K-$1.07M
Deal Notes

$1.00 per share

Company Description

HelloAva is an innovative new platform that uses AI technology to provide a personalized skincare and haircare experience to shoppers. Like brick and mortar stores, we provide skin analysis, educational and professional consultations with licensed estheticians, personalized product recommendations, and a fully stocked online inventory for customers to purchase items. We use algorithms to give our customers professional and unbiased beauty advice that helps them purchase the products they need with confidence

Perks

Invest $200 Receive $200 Crowd SAFE + Free skincare consultation via text + 25% off 1 HelloAva skincare purchase
Invest $400 Receive $400 Crowd SAFE + Free skincare consultation via text + 25% off 2 HelloAva skincare purchases
Invest $2,500 Receive $2,500 Crowd SAFE + Free skincare consultation via text + 25% off 6 HelloAva skincare purchases
Invest $5,000 Receive + $5,000 Crowd SAFE + Free skincare consultation via text + 25% off 12 HelloAva skincare purchases + Exclusive early access to test new skincare products we are considering to bring onboard + Exclusive VIP invitation to HelloAva’s invite-only events with editors, influencers and celebrities + 1:1 quarterly call with one of HelloAva’s co-founders to discuss roadmap, metrics etc
Invest $10,000 Receive $10,000 Crowd SAFE + Free skincare consultation via text + Annual 30% off HelloAva skincare purchases + Exclusive early access to test new skincare products we are considering to bring onboard + Exclusive VIP invitation to HelloAva’s invite-only events with editors, influencers and celebrities + Monthly investor update emails with insights on company status and progress + 1:1 quarterly call with one of HelloAva’s co-founders to discuss roadmap, metrics etc
Invest $15,000 Receive $15,000 Crowd SAFE + Free skincare consultation via text + Annual 30% off HelloAva skincare purchases + Exclusive early access to test new skincare products we are considering to bring onboard + Exclusive VIP invitation to HelloAva’s invite-only events with editors, influencers and celebrities + Monthly investor update emails with insights on company status and progress + Private Dinner with the core team at SOHO House, NYC (travel not included)

Key Deal Facts

AI powered smart platform providing custom skincare product recommendations
96% customer satisfaction rate with recommended products
64K+ engaged users, with over 60% of users returning to repurchase products
20% month-over-month increase in users since launch
3 revenue streams, including from sales with 80+ trusted brands
Partnerships with large CPG companies such as Unilever
Offering a unique, online solution within a projected $863B market by 2024

Use of Proceeds

Intermediary Fees, Marketing, Hiring and Personnel, Product Development

Management Team / Advisory Board Bios

Siqi Mou
CEO
Siqi Mou is a former Bloomberg anchor with an MBA from Stanford University Graduate School of Business and MPA from Harvard Kennedy School of Government. Siqi was awarded Forbes 30 Under 30 in 2019 and Inc Magazine’s 30 Rising Stars Under 30 in 2018.

William Zhang
CTO
William is a seasoned engineering manager with an outstanding track record. Previously he worked at Microsoft, Credit Suisse, and Goldman Sachs. He earned an MS in computer science with a specialization in machine learning, from Columbia University.

Kailu Guan
Co-Founder and Chief Creative Officer
Kailu is an award-winning multidisciplinary designer. She has worked at IDEO, Intel and Hermes and exhibited at TechCrunch, Le Révélateur D’innovation Paris and MIT Media Lab. She graduated from Parsons and Central Saint Martins College of Arts.

Deal Notes

$1.00 per share

Amount Raised : $152,648
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Security Description

A SAFE is an agreement between you—the investor—and the company in which the company promises to give you a future equity stake based on the amount you invested. It also involves some kind of a triggering event that must take place in order for you to get your future equity stake. Be careful as you may only get equity if a particular event is triggered.

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